Stop manually exporting ad engagement data and uploading lead lists between systems. Redbird AI automatically syncs Meta Ads campaign performance and audience behavior into Outreach sequences, so your sales team reaches prospects at peak intent.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When prospects engage with Meta Ads campaigns—video views, form fills, or landing page visits—automatically add them to targeted Outreach sequences. Sales reps connect with warm leads while intent is highest, with full context on which creative and messaging resonated.
Automatically exclude prospects currently in active sales sequences from paid retargeting audiences. Prevent wasted ad spend on contacts already being worked by your sales team, and avoid overwhelming prospects with simultaneous touchpoints across channels.
When Meta Ads tracks conversions or purchase events, sync that revenue data back to the originating Outreach contact and sequence. Give sales leadership clear visibility into which outbound efforts drive paid social performance and multi-touch attribution.
Export high-engagement prospects from Outreach—opened emails, booked meetings, positive replies—into Meta Ads custom audiences. Use your best-responding outbound contacts as seed lists for lookalike campaigns that target similar high-value profiles.
Monitor when contacts from priority Outreach accounts interact with your Facebook or Instagram ads. Trigger real-time notifications to account owners so they can personalize next outreach steps based on specific ad creative or messaging the prospect engaged with.
Automatically enrich Outreach contact records with Meta Ads interaction history—campaigns clicked, ad sets engaged, video completion rates. Give SDRs complete context on paid social touchpoints before making calls or sending sequences, improving personalization and conversion rates.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Meta Ads and Outreach with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Meta Ads campaign structures and Outreach's sequence architecture, so your revenue team can automate lead routing and attribution without building custom middleware.
Redbird natively parses Meta Ads objects—campaigns, ad sets, custom audiences, conversion events, ROAS metrics—and maps them to Outreach contacts, sequences, stages, and custom fields. The AI handles identity matching across Facebook user IDs, email hashes, and CRM records without manual mapping. When campaign structures change or new sequence templates are created, Redbird adapts automatically, maintaining data flow across both platforms.
faster than CSV exports and manual lead uploads between Meta Ads and Outreach
Redbird can pull from Meta Ads and Outreach simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Meta Ads or Outreach.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Meta Ads into Outreach, or from Outreach back into Meta Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Meta Ads or Outreach—ad engagement, sequence replies, conversion tracking, or pipeline stage changes.
Fires when a prospect completes a Meta lead ad form with contact information.
Triggers when Meta Pixel or Conversions API logs a purchase, sign-up, or custom event.
Detects when a user views three-quarters or more of a video ad across Facebook or Instagram.
Appends email or phone to a Meta Ads custom audience for retargeting or lookalike modeling.
Excludes a contact from specified custom or lookalike audiences to prevent redundant ad exposure.
Sends conversion data back to Meta Ads via Conversions API for attribution and campaign optimization.
Fires when a contact in an active Outreach sequence opens a message.
Triggers when a prospect books time using an Outreach calendar link.
Detects when a contact sends a reply to any Outreach sequence message.
Adds a prospect to a specified multi-step Outreach cadence with defined start step.
Writes data to any Outreach contact field—campaign source, engagement score, or ad creative viewed.
Stops active sequence steps for a contact to prevent over-communication or conflicting outreach.
Sync Meta Ads engagement with Outreach sequences in minutes. Stop losing high-intent leads between marketing and sales, and give your revenue team full visibility into paid social attribution.