Sync Meta Ads campaign performance with Nielsen Scarborough consumer insights automatically. Stop manually exporting audience data, matching demographics across platforms, and building media mix reports in spreadsheets.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically match your Meta custom audiences to Nielsen Scarborough purchasing behavior and media consumption data. Redbird enriches each audience segment with local market demographics, product category affinity, and cross-channel media habits without manual data matching.
Pull Meta campaign audience demographics and compare them to Nielsen Scarborough target profiles for each DMA. Redbird flags campaigns where delivered audiences diverge from research-backed consumer segments, helping media planners adjust targeting before budget is wasted.
Sync Meta Ads spend, impressions, and conversion data alongside Nielsen Scarborough audience reach and frequency metrics. Redbird generates unified reports showing how social performance stacks up against other media channels in your market, automatically updated weekly.
When Nielsen identifies valuable consumer segments by purchasing behavior or category consumption, Redbird translates those demographic and psychographic profiles into Meta custom audience definitions. New lookalike audiences are created automatically based on research-backed segment criteria.
Automatically capture Meta campaign performance data alongside corresponding Nielsen Scarborough market profiles, competitive media spend, and consumer behavior trends. Redbird stores complete campaign histories with market context so future planning starts with validated insights.
Send Meta conversion events and purchase attribution back to your Nielsen analysis workflows. Redbird syncs which consumer segments drove actual purchases versus media consumption, helping validate audience targeting assumptions with real conversion outcomes.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Meta Ads and Nielsen Scarborough with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Meta's ad delivery hierarchies and Nielsen Scarborough's demographic taxonomy, so your campaign data and consumer insights connect without constant manual mapping.
Redbird maps Meta campaign objectives, audience definitions, and breakout dimensions to Nielsen Scarborough's DMA structures, demographic categories, and consumer behavior indices automatically. Our AI recognizes when Meta age/gender breakouts align with Nielsen quintile groups, matches geographic targeting to Scarborough markets, and translates interest-based audiences into product category affinities. You get accurate audience comparisons and enriched targeting without building custom field mappings every time Nielsen updates their data releases.
faster audience validation vs. exporting CSVs and manual VLOOKUP across platforms
Redbird can pull from Meta Ads and Nielsen Scarborough simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Meta Ads or Nielsen Scarborough.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Meta Ads into Nielsen Scarborough, or from Nielsen Scarborough back into Meta Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Meta campaign event or Nielsen data release, and take action in either system based on performance or insights.
Triggers when a Meta campaign reaches its end date or completes its flight.
Fires when CPM, CPA, or ROAS crosses defined thresholds for any ad set.
Detects when custom or lookalike audience size shifts beyond normal variance.
Build new custom audiences from customer lists, pixel events, or engagement criteria.
Adjust daily or lifetime budgets across campaigns based on performance signals.
Automatically pause ad sets that fail to meet efficiency or conversion benchmarks.
Fires when Nielsen publishes updated local market or national consumer data.
Detects changes to demographic or behavioral profiles for tracked consumer segments.
Triggers when a DMA's audience composition or media consumption patterns change materially.
Retrieve complete demographic, psychographic, and media habit data for specified segments.
Extract cross-market audience benchmarks and competitive media consumption patterns.
Calculate audience overlap between multiple consumer segments or media channel exposures.
Stop reconciling Meta campaign data and Nielsen research insights manually. Redbird connects your advertising performance to consumer behavior intelligence automatically.