Sync customer purchase behavior with marketing automation in real time. Stop manually exporting commerce data to update lead scores, building audience segments across disconnected systems, or chasing down order data to trigger nurture campaigns.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically adjust lead scoring models when customers make purchases, abandon carts, or browse specific product categories. Ensure marketing qualification reflects actual buying signals, not just form fills and email clicks.
When leads hit MQL status or specific lifecycle stages in Marketo, automatically provision customer accounts in Commerce Cloud with segmentation tags and personalization attributes. Enable commerce teams to target qualified prospects before first purchase.
Launch targeted email sequences when customers abandon carts, view high-value products, or exhibit specific shopping patterns. Connect commerce intent signals directly to marketing automation without CSV exports or middleware delays.
Append order totals, product preferences, purchase frequency, and customer lifetime value to marketing records. Enable ABM and segmentation strategies based on actual revenue contribution, not just engagement metrics.
Push campaign opens, clicks, and content preferences from Marketo into Commerce Cloud customer profiles. Power AI-driven product recommendations and homepage personalization with unified behavioral data from both systems.
Notify account managers when customers with high LTV open nurture emails, download content, or show re-engagement signals in Marketo. Connect purchase history context to marketing touchpoints for coordinated outreach.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Marketo and Salesforce Commerce Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Marketo's lead lifecycle architecture and scoring models alongside Commerce Cloud's customer profiles, order objects, and behavioral tracking — so your data flows intelligently between marketing automation and commerce.
Redbird maps Marketo person records, program memberships, and custom fields to Commerce Cloud customer profiles, order histories, and product catalogs without custom code. The platform recognizes when a lead becomes a customer, how to translate engagement scores into commerce segments, and which purchase behaviors should update lifecycle stages. Define workflows in plain language and let AI handle the schema mapping between marketing automation and transactional commerce systems.
faster than building custom integrations between Marketo and Commerce Cloud APIs
Redbird can pull from Marketo and Salesforce Commerce Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Marketo or Salesforce Commerce Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Marketo into Salesforce Commerce Cloud, or from Salesforce Commerce Cloud back into Marketo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Marketo or Salesforce Commerce Cloud — from lead status changes to order completions — and update both systems instantly.
Trigger when a person moves to MQL, SQL, customer, or any custom lifecycle stage in Marketo.
Detect when behavioral or demographic scoring crosses thresholds or changes by specific amounts.
Fire when leads are added to nurture programs, change status, or complete program success criteria.
Write commerce data like LTV, order count, or product preferences to standard or custom Marketo fields.
Change program membership based on purchase behavior, cart activity, or commerce engagement signals.
Increment or set behavioral and demographic scores based on Commerce Cloud purchase and browsing events.
Trigger when customers complete checkout and orders move to confirmed or processing status.
Detect when shoppers add items to cart but don't complete purchase within a specified timeframe.
Fire when customers view specific products, categories, or spend time on particular site sections.
Provision new Commerce Cloud accounts or update existing profiles with Marketo segmentation and engagement data.
Tag customers with marketing-driven segments for personalized merchandising, promotions, and recommendations.
Attach targeted promotional codes or pricing rules to customer accounts based on Marketo campaign activity.
Connect Marketo and Salesforce Commerce Cloud in minutes. Stop bridging the gap between marketing automation and commerce manually — let Redbird handle the data work so your team can focus on strategy.