Redbird AI syncs your Marketo campaign data, lead activity, and program performance directly into Power BI dashboards. Stop exporting CSVs and manually updating reports — get real-time marketing analytics that update automatically.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically flow program membership, success metrics, and cost data from Marketo into Power BI datasets. Redbird keeps your executive dashboards current with the latest campaign performance without manual exports. Track MQLs, pipeline, and ROI across all programs in one view.
Pull lead status changes, lifecycle stage transitions, and scoring history from Marketo into Power BI for visual funnel analysis. Redbird structures the data for time-based cohort analysis and conversion tracking. See exactly where leads stall and which campaigns move them forward.
Stream email sends, opens, clicks, and unsubscribes from Marketo into Power BI for campaign analytics. Redbird aggregates engagement metrics by program, audience segment, and time period. Compare campaign performance and identify top-performing content automatically.
Connect Marketo's first-touch, last-touch, and multi-touch attribution models to Power BI for revenue analytics. Redbird brings opportunity influence, pipeline contribution, and closed-won attribution into your executive reports. Prove marketing impact with data that updates daily.
Redbird pulls Marketo campaign data alongside Salesforce or other CRM metrics to build comprehensive marketing performance reports in Power BI. Automatically calculate metrics like cost per MQL, pipeline velocity, and marketing-sourced revenue. Share one source of truth across the revenue team.
Continuously sync lead activities, email engagement, and program history from Marketo to Power BI datasets for historical reporting. Redbird preserves data beyond Marketo's activity retention limits. Analyze year-over-year trends and seasonal patterns across your entire marketing history.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Marketo and Power BI with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Marketo's program structure, lead scoring models, and activity schemas — and how to transform them into Power BI-ready datasets with the right relationships and measures.
Redbird maps Marketo's complex program membership hierarchies, custom lead fields, and activity types into normalized Power BI tables automatically. It understands how to join lead data with program performance, preserve attribution touchpoints, and structure engagement history for time-based analysis. No need to write DAX formulas or design data models — Redbird builds analytics-ready datasets that connect program spend to pipeline outcomes, with the right grain and relationships for your dashboards.
faster than exporting Marketo data and building Power BI models manually
Redbird can pull from Marketo and Power BI simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Marketo or Power BI.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Marketo into Power BI, or from Power BI back into Marketo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Marketo campaign event or Power BI refresh — Redbird connects the entire marketing analytics workflow.
Trigger when a Marketo program member reaches a specific status like 'Registered' or 'Attended'.
Trigger when a lead's behavior or demographic score crosses a defined threshold in Marketo.
Trigger when a Marketo email program completes sending or reaches specific engagement benchmarks.
Add or update member status in Marketo programs based on external data or analytics insights.
Write data back to Marketo lead records from analytics-driven segmentation or scoring models.
Automatically add tags or update program attributes in Marketo for consistent reporting hierarchies.
Trigger when a Power BI dataset finishes refreshing with the latest data from connected sources.
Trigger when a Power BI report metric crosses a defined threshold like pipeline drop or low engagement.
Trigger when specific Power BI reports are viewed or exported by users in your organization.
Push new rows or update existing records in Power BI datasets from Marketo or other sources.
Trigger on-demand dataset refreshes in Power BI when new Marketo campaign data becomes available.
Automatically add or update DAX measures in Power BI based on new Marketo fields or reporting needs.
See how Redbird AI syncs Marketo campaign data to Power BI dashboards automatically. Stop building reports manually and start with real-time marketing analytics that just work.