Sync product behavior data with marketing automation to power lifecycle scoring and attribution. Stop manually exporting event data, reconciling user identities across systems, and building custom scripts to connect product analytics with demand gen campaigns.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically flow feature usage, activation milestones, and in-product behavior from PostHog into Marketo as behavioral scores. Update lead records in real-time based on trial activity, power user actions, or product qualified signals to prioritize sales outreach.
Start targeted email sequences or ABM plays when users hit specific product events—like completing onboarding, reaching usage thresholds, or exploring premium features. Connect product-led growth signals directly to marketing automation workflows.
Push email opens, webinar attendance, content downloads, and form submissions from Marketo into PostHog as custom events. Analyze how marketing touchpoints correlate with product adoption and feature usage patterns.
Automatically build and update PostHog cohorts when leads move through MQL, SQL, or opportunity stages in Marketo. Analyze product behavior differences across funnel stages and run targeted feature flag experiments by pipeline segment.
Monitor PostHog session activity and feature usage for accounts in active Marketo ABM programs. Trigger alerts to marketing ops when target accounts show declining engagement, enabling proactive re-engagement campaigns before churn risk increases.
Combine Marketo's first-touch and multi-touch attribution data with PostHog activation events and retention cohorts. Generate reports showing which demand gen programs drive not just leads, but users who actually adopt core features and stick around.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Marketo and PostHog with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Marketo's complex lead lifecycle models and scoring frameworks alongside PostHog's event schemas, user properties, and cohort definitions—no custom field mapping required.
Redbird automatically interprets Marketo's lead and company objects, program membership structures, scoring fields, and custom CDV attributes. On the PostHog side, it understands event properties, person profiles, group analytics schemas, and feature flag configurations. The AI handles identity resolution across email-based marketing records and anonymized product sessions, maps engagement scores to behavioral cohorts, and translates campaign attribution into product analytics dimensions—without requiring engineers to write transformation logic.
faster than building custom webhooks and ETL scripts between marketing automation and product analytics
Redbird can pull from Marketo and PostHog simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Marketo or PostHog.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Marketo into PostHog, or from PostHog back into Marketo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Marketo campaign event or PostHog product behavior—Redbird connects both systems in both directions.
Trigger when behavioral, demographic, or composite scores hit thresholds or change by specific amounts.
Start workflows when leads change program membership status—registered, attended, engaged, or converted.
React to leads moving between MCL, MQL, SAL, SQL, or custom lifecycle stages in your revenue model.
Write product usage metrics, activation dates, or engagement scores into Marketo custom fields.
Enroll leads into engagement programs or smart campaigns based on product behavior signals from PostHog.
Log product milestones as Marketo interesting moments visible to sales in CRM activity feeds.
Trigger when users complete specific product events—feature usage, page views, or custom tracked actions.
Start automations when users join behavioral cohorts based on retention, activation, or usage patterns.
React when users are added to or removed from feature flag groups or experiment variants.
Enrich PostHog user profiles with Marketo lead data, campaign history, or account attributes.
Dynamically build PostHog cohorts from Marketo segments, program members, or lifecycle stage lists.
Log Marketo engagement activities as PostHog events to analyze marketing touchpoint impact on product usage.
Start syncing Marketo and PostHog in minutes. Bridge the gap between demand gen campaigns and product-led growth with intelligent automation that understands both marketing operations and product analytics.