Sync Marketo lead data and engagement signals directly to Pinterest Ads audiences. Stop manually exporting CSVs, rebuilding audience segments, or reconciling conversion data across platforms. Redbird automates the flow between your marketing automation platform and paid social campaigns.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Push leads who hit specific engagement scores or behavior thresholds in Marketo directly to Pinterest custom audiences. Keep your high-intent segments fresh without manual exports. Target active prospects with promoted pins based on their Marketo lifecycle stage.
Automatically exclude leads who've reached MQL or SQL status in Marketo from Pinterest ad campaigns. Prevent wasted impressions on users already in your sales pipeline. Sync suppression lists daily to keep Pinterest targeting lean and efficient.
Capture Pinterest click and conversion events and write them as activities to Marketo lead records. Build accurate attribution models that include Pinterest touchpoints alongside email and web engagement. Surface Pinterest's influence on pipeline in your Marketo revenue reports.
Pull Pinterest ad engagement metrics—saves, clicks, close-ups—and append them to Marketo lead records. Incorporate Pinterest interaction signals into your lead scoring models. Identify prospects showing buying intent through both Pinterest discovery and Marketo engagement.
Automatically join Marketo program performance data with Pinterest campaign spend and conversion metrics. Build weekly reports showing Pinterest's contribution to pipeline by campaign, ad group, and pin. Stop toggling between Adobe Analytics, Marketo reports, and Pinterest Ads Manager.
Monitor audience match rates between Marketo segments and Pinterest custom audiences in real time. Get Slack alerts when synced audience sizes fall below minimum viable targeting thresholds. Catch data quality issues or integration failures before they tank campaign performance.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Marketo and Pinterest Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Marketo's complex lead lifecycle and program structures and Pinterest's audience targeting and conversion tracking schemas—so your data flows correctly without custom code.
Redbird reads your Marketo database schema—custom fields, program memberships, lead scores, engagement history—and intelligently maps it to Pinterest's audience formats. No need to manually configure field mappings or write transformation scripts. Our AI handles email hashing for custom audiences, deduplicates records across both platforms, and ensures compliance with Pinterest's audience requirements. When your Marketo data model changes, Redbird adapts automatically.
faster than building audience syncs with Marketo webhooks and Pinterest API calls
Redbird can pull from Marketo and Pinterest Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Marketo or Pinterest Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Marketo into Pinterest Ads, or from Pinterest Ads back into Marketo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automation from any Marketo lead event or Pinterest campaign change—Redbird connects both systems bidirectionally.
Trigger when a Marketo lead's engagement score crosses a defined value you specify.
Trigger when a lead is added to or removed from a specific Marketo program or nurture track.
Trigger when a lead moves between lifecycle stages like MQL, SQL, or Opportunity in Marketo.
Add new leads to Marketo or update existing lead fields with Pinterest engagement data.
Enroll leads in specific Marketo programs based on Pinterest ad interactions or conversion events.
Write Pinterest click, save, or conversion events as custom activities to Marketo lead timelines.
Trigger when a Pinterest campaign's daily or total spend crosses a defined limit you set.
Trigger when Pinterest ad group performance metrics fall outside acceptable ranges.
Trigger when Pinterest tracks a conversion event like checkout, signup, or lead form submission.
Build new Pinterest custom audiences or refresh existing ones with Marketo lead lists.
Pause, activate, or adjust Pinterest campaign budgets based on Marketo pipeline signals.
Exclude converted or disqualified Marketo leads from active Pinterest ad targeting.
See how Redbird syncs Marketo lead intelligence with Pinterest ad targeting in minutes. Built for marketing ops teams who need reliable automation between enterprise marketing platforms and paid social.