Redbird AI syncs leads, engagement data, and lifecycle updates between Marketo and Outreach automatically. Stop manually exporting MQLs to CSV, chasing down lead scores in Slack, or reconciling which touches came from marketing vs. sales.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When a lead hits MQL status and crosses your score threshold in Marketo, Redbird adds them to the appropriate Outreach sequence based on persona, region, or campaign source. Sales starts outreach within minutes, not days after marketing qualifies the lead.
Redbird pushes email opens, clicks, and replies from Outreach sequences into Marketo as program activities. Marketing ops gets a complete view of touchpoints across both systems for accurate multi-touch attribution and pipeline reporting.
When a lead is added to an Outreach sequence, Redbird automatically pauses their Marketo nurture streams to prevent message overlap. Once the sequence completes or the prospect replies, nurture resumes based on their updated lifecycle stage.
Redbird monitors completed calls, booked meetings, and positive reply sentiment in Outreach and adjusts lead scores in Marketo accordingly. Your scoring model reflects actual sales engagement, not just marketing touches.
When Marketo flags an account as hitting a specific engagement milestone or tier in your ABM program, Redbird triggers customized multi-touch sequences in Outreach for all buying committee contacts. SDRs execute coordinated account plays without manual list building.
Redbird watches for leads who completed Outreach sequences but later engage with Marketo content—webinar registration, content downloads, pricing page visits. Sales gets instant notifications in Outreach to re-engage at the right moment with context.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Marketo and Outreach with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Marketo's lead lifecycle models, scoring frameworks, and program structures alongside Outreach's sequence logic, stage progression, and engagement taxonomy.
Redbird maps Marketo lead statuses, program membership, and behavior scores to Outreach prospect stages, sequence steps, and engagement events automatically. The AI understands custom fields in both systems—your persona taxonomies, regional segmentation, product interest flags, and ABM tier classifications. When a lead moves through Marketo's lifecycle or changes score, Redbird translates that into the right Outreach action. When a prospect replies or books a meeting in Outreach, it flows back as the correct Marketo program status and interesting moment.
faster lead handoff from MQL to active sequence
Redbird can pull from Marketo and Outreach simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Marketo or Outreach.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Marketo into Outreach, or from Outreach back into Marketo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any lead lifecycle change in Marketo or any prospect engagement event in Outreach.
Fires when a lead's behavior or demographic score crosses a threshold you define.
Triggers when a lead moves to MQL, SAL, SQL, or any custom stage in your model.
Detects when a lead's program membership updates to a specific status like Registered, Attended, or Engaged.
Adjust behavior or demographic scores based on activity from Outreach or other systems.
Move leads to a new stage in your lifecycle model when sales engagement reaches defined thresholds.
Enroll or re-enroll leads into specific Marketo engagement programs based on sales activity or disengagement.
Fires when a contact is enrolled in any Outreach sequence, or specific sequences you define.
Triggers when a prospect responds to any sequence email, indicating active engagement.
Detects when a prospect schedules a meeting through Outreach or connected calendar tools.
Enroll contacts into specific Outreach sequences based on Marketo scoring, program activity, or lifecycle changes.
Change the sales stage or opportunity status in Outreach when marketing engagement shifts.
Assign follow-up tasks to sales reps when leads show high intent signals in Marketo campaigns.
Redbird AI keeps Marketo and Outreach in sync so your revenue team works from the same lead intelligence, engagement history, and pipeline data—automatically.