Sync your marketing automation platform with consumer research data to power smarter targeting and attribution. Stop manually exporting Scarborough audience profiles to enrich Marketo segments, or pulling campaign performance to validate against media consumption patterns.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append consumer insights from Nielsen Scarborough to Marketo lead records based on geography, industry, or demographic matches. Enrich segmentation models with real-world media consumption habits and purchasing behavior. Update lead scores when audience profiles indicate high-value characteristics.
Query Nielsen Scarborough for markets and demographics with specific purchase patterns, then create corresponding named account lists and smart lists in Marketo. Automatically update ABM programs when new high-intent audience segments are identified. Sync audience criteria to Marketo field values for dynamic segmentation.
Push campaign engagement metrics, email opens, and digital touchpoints from Marketo into Nielsen Scarborough's measurement framework. Compare actual marketing engagement against projected audience reach. Validate whether your Marketo campaigns are reaching the audience profiles you targeted.
Combine Marketo opportunity and attribution data with Nielsen Scarborough media habits to understand which channels drive qualified leads. Correlate lead lifecycle progression with audience media consumption patterns. Build reports showing how different Scarborough audience segments convert through your funnel.
Monitor when Marketo leads align with premium Nielsen Scarborough audience segments based on location, demographics, or behavior. Automatically enroll matching leads into specialized nurture campaigns or ABM programs. Adjust lead scoring and routing when Scarborough data indicates purchase intent.
Compare live Marketo campaign engagement rates against expected performance based on Nielsen Scarborough audience data. Send notifications when actual reach or engagement significantly differs from Scarborough's projected audience size or media consumption. Flag when targeting may be misaligned with audience research.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Marketo and Nielsen Scarborough with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Marketo's lead and engagement data model alongside Nielsen Scarborough's audience measurement and consumer behavior schemas, so you can connect marketing execution with research insights.
Redbird's AI understands Marketo's lead lifecycle stages, program membership, scoring models, and engagement history alongside Nielsen Scarborough's demographic segments, media consumption patterns, DMA hierarchies, and purchase behavior indices. It automatically maps geographic markets, demographic attributes, and audience profiles between systems without manual field configuration. The AI recognizes when Marketo segments align with Scarborough audience definitions and can intelligently merge campaign performance with consumer research data for unified reporting.
faster than exporting Scarborough CSVs and manually matching to Marketo segments
Redbird can pull from Marketo and Nielsen Scarborough simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Marketo or Nielsen Scarborough.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Marketo into Nielsen Scarborough, or from Nielsen Scarborough back into Marketo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Marketo or Nielsen Scarborough and take action across both platforms.
Trigger when a Marketo lead progresses to MQL, SQL, or opportunity stage.
Trigger when leads are added to or removed from Marketo programs or nurture streams.
Trigger when a lead's behavioral or demographic score exceeds defined thresholds.
Write demographic, firmographic, or custom field values to Marketo lead records.
Enroll leads into Marketo smart lists, nurture programs, or ABM campaigns.
Increment or set lead score values based on external audience insights or triggers.
Trigger when Nielsen Scarborough releases updated audience data or new market segments.
Trigger when specific demographic, geographic, or behavioral audience thresholds are met.
Trigger when new media habits or channel preferences are detected in Scarborough data.
Retrieve specific demographic, psychographic, or media consumption data from Scarborough.
Extract DMA, regional, or national audience measurement data for analysis.
Retrieve consumer purchase propensity and behavior data for product categories or brands.
Stop manually bridging the gap between marketing execution and audience research. Connect Marketo and Nielsen Scarborough with Redbird AI and start enriching segments, validating campaigns, and building smarter ABM strategies with real consumer insights.