Stop manually exporting customer lists, copying order data between systems, and building fragile API connections. Redbird AI syncs your commerce platform and email marketing automatically—so your campaigns reflect real-time shopping behavior and every customer interaction flows both ways.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When a customer creates an account or completes their first purchase in Salesforce Commerce Cloud, Redbird instantly adds them to the appropriate Mailchimp audience with custom fields for purchase history, product preferences, and customer tier. No manual exports or CSV uploads required.
Automatically start Mailchimp drip campaigns when Commerce Cloud detects abandoned carts above a certain value. Redbird passes product details, cart contents, and customer segment data to personalize each email in the sequence.
Flow Mailchimp campaign performance data—opens, clicks, and conversion events—back into Salesforce Commerce Cloud customer records. Marketing and merchandising teams see complete engagement history alongside purchase behavior for better personalization.
When an order is fulfilled in Commerce Cloud, Redbird triggers a Mailchimp automation series tailored to the purchased products. Email content includes complementary product suggestions, usage tips, and replenishment reminders based on order history.
Automatically create and update Mailchimp segments based on Commerce Cloud data—high-value customers, frequent buyers, category preferences, or dormant accounts. Redbird keeps segmentation current as shopping behavior changes, eliminating manual list management.
Connect Mailchimp campaign sends and engagement to Commerce Cloud conversion events and revenue. Redbird builds unified reports showing which email sequences drive the most purchases, highest AOV, and best customer retention—without stitching data manually.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Mailchimp and Salesforce Commerce Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Mailchimp's subscriber data model and Salesforce Commerce Cloud's customer and order schemas—so you can automate bidirectional flows without custom development.
Redbird automatically maps Commerce Cloud customer profiles, order histories, product catalogs, and behavioral data to Mailchimp's audience structure, custom fields, tags, and segments. It handles Commerce Cloud's complex customer objects and order line items, translating them into actionable Mailchimp subscriber attributes. When engagement happens in Mailchimp, Redbird writes it back to the right Commerce Cloud customer record with proper field mapping and data validation.
faster than building custom Commerce Cloud and Mailchimp API integrations
Redbird can pull from Mailchimp and Salesforce Commerce Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mailchimp or Salesforce Commerce Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Mailchimp into Salesforce Commerce Cloud, or from Salesforce Commerce Cloud back into Mailchimp. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Mailchimp or Salesforce Commerce Cloud—Redbird handles the rest.
Fires when a new contact joins a Mailchimp audience or is imported.
Triggers when a Mailchimp campaign goes out or a subscriber opens an email.
Activates when a subscriber clicks a tracked link in any Mailchimp email.
Create new Mailchimp contacts or update existing subscriber fields and tags.
Automatically assign subscribers to specific Mailchimp audience segments based on conditions.
Trigger a Mailchimp drip sequence or automated email series for specific subscribers.
Fires when a customer completes checkout and an order is created in Commerce Cloud.
Activates when a new customer registers an account on the storefront.
Triggers when a shopping cart remains inactive beyond a specified time threshold.
Write data back to Commerce Cloud customer records, including custom attributes and preferences.
Add new contacts to Commerce Cloud or enrich existing customer profiles with external data.
Record email engagement events and campaign responses in Commerce Cloud customer history.
Start syncing Mailchimp and Salesforce Commerce Cloud in minutes. Redbird handles the complexity so your marketing and commerce teams can focus on growing revenue, not managing integrations.