Connect Mailchimp and
PostHog with AI

Sync email subscribers with product behavior automatically. Stop manually exporting CSVs, cross-referencing user events, and building segments in two places. Redbird AI connects Mailchimp campaigns with PostHog analytics so your email targeting reflects actual product usage.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync PostHog user cohorts to Mailchimp segments for behavioral email targeting

Automatically create Mailchimp audience segments from PostHog cohorts based on product usage patterns. Users who completed onboarding, abandoned a flow, or hit feature milestones instantly become targetable email audiences. Keep your email lists synced with how people actually use your product.

Enrich Mailchimp subscribers with PostHog event data and feature usage metrics

Add product behavior tags and custom fields to Mailchimp contacts based on PostHog tracking. Flag power users, identify trial users who haven't activated key features, or tag subscribers by their last session date. Turn product analytics into actionable email personalization without manual tagging.

Send Mailchimp campaign opens and clicks to PostHog for funnel analysis

Track email engagement as PostHog events to analyze how campaigns influence product behavior. Connect email opens to feature adoption, measure conversion from newsletter links to in-app actions, and build complete user journey funnels. Stop analyzing email and product data in silos.

Create Mailchimp tags automatically when users trigger PostHog feature flags

Tag email subscribers in Mailchimp when they're included in PostHog feature flag rollouts or A/B tests. Coordinate email messaging with product experiments, send targeted communications to beta users, or notify users when new features go live. Keep your email strategy aligned with feature releases.

Alert teams in Mailchimp when PostHog detects churn risk behavior patterns

Trigger automated email sequences when PostHog identifies users showing disengagement signals like declining session frequency or abandoned workflows. Automatically send retention campaigns, check-in emails, or upgrade offers based on actual product usage patterns rather than time-based triggers.

Report weekly on email-to-product conversion by syncing Mailchimp and PostHog data

Combine Mailchimp campaign performance with PostHog conversion funnels to measure true email ROI. See which campaigns drive feature adoption, trial-to-paid conversion, or product engagement. Generate unified reports showing the complete journey from inbox to activation without manual data merging.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Mailchimp and PostHog with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Mailchimp's subscriber schema and PostHog's event model, so you can connect email audiences with product behavior without wrestling with APIs or custom code.

AI that speaks Mailchimp audiences and PostHog events

Redbird automatically maps Mailchimp contact fields, tags, and segments to PostHog user properties, events, and cohorts. It understands how to match email addresses across systems, translate PostHog event properties into Mailchimp merge fields, and sync audience membership bidirectionally. The AI handles subscriber status changes, respects unsubscribes, and preserves custom field mappings as your schemas evolve. No need to maintain brittle API scripts or worry about duplicate contacts.

Audience & cohort syncing
Event-to-tag mapping
Behavioral segmentation
Campaign tracking integration
10×

faster than building Mailchimp-PostHog syncs with Zapier or custom scripts

No webhook debugging, API rate limit handling, or contact deduplication logic required

Auto-generated reports

Redbird can pull from Mailchimp and PostHog simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mailchimp or PostHog.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Mailchimp into PostHog, or from PostHog back into Mailchimp. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any Mailchimp campaign event or PostHog user behavior, and take action in either system instantly.

Mailchimp
Triggers & Actions
Trigger

New subscriber added

Fires when someone subscribes to a Mailchimp audience or is manually added to a list.

Trigger

Campaign sent

Triggers when a Mailchimp campaign is successfully sent to subscribers.

Trigger

Email opened or link clicked

Fires when a subscriber opens an email or clicks a tracked link in any campaign.

Action

Add or update subscriber

Create new contacts or update existing subscriber fields, tags, and merge fields in Mailchimp.

Action

Add subscriber to segment

Add contacts to specific Mailchimp audience segments or update segment membership based on criteria.

Action

Apply or remove tags

Add behavioral tags to Mailchimp subscribers or remove tags based on product activity.

PostHog
Triggers & Actions
Trigger

User enters cohort

Fires when a user matches cohort criteria in PostHog based on events or properties.

Trigger

Event performed

Triggers when a tracked PostHog event occurs, like feature usage or conversion milestones.

Trigger

Feature flag changed

Fires when a user is added to or removed from a PostHog feature flag or experiment group.

Action

Track custom event

Send email engagement or campaign data to PostHog as custom events with properties.

Action

Update user properties

Add or modify PostHog user properties based on Mailchimp subscriber data or campaign activity.

Action

Add user to cohort

Programmatically add users to PostHog cohorts based on email engagement or list membership.

Mailchimp
+
PostHog

Ready to connect your stack?

Stop manually syncing email lists with product analytics. Let Redbird AI connect Mailchimp and PostHog so your campaigns target users based on what they actually do in your product.

Get started → Book a demo