Sync email engagement data to Pinterest audiences, trigger campaigns based on subscriber behavior, and consolidate performance metrics across channels. Stop manually exporting CSVs, rebuilding audiences, and stitching together reports from two systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Identify Mailchimp subscribers who've clicked specific campaign links or opened multiple emails, then push them to Pinterest Ads as a custom audience for retargeting. Update audience membership daily based on fresh engagement data without manual exports.
When a new automated email series promoting a product collection goes live in Mailchimp, automatically launch a coordinated Pinterest shopping campaign targeting similar interest and keyword audiences. Ensure email and paid social messaging launches in lockstep.
Pull Mailchimp subscribers tagged as customers or recent purchasers and add them to Pinterest exclusion audiences. Prevent wasted ad spend on people who've already converted through your email funnel.
When someone converts from a Pinterest ad campaign, capture their email and add them to the appropriate Mailchimp segment and automation sequence. Bridge the gap between paid social acquisition and email retention without manual imports.
Pull click rates, conversion data, and revenue attribution from both Mailchimp campaigns and Pinterest Ads into a single reporting dashboard. Compare channel performance, calculate blended CAC, and identify which creative themes work across both platforms.
Monitor Pinterest campaign conversion rates and compare them to your Mailchimp email performance benchmarks. Send Slack or email alerts when Pinterest CTR or ROAS falls below thresholds, triggering creative refresh or budget reallocation.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Mailchimp and Pinterest Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Mailchimp's subscriber schemas, segment logic, and campaign structures alongside Pinterest's audience matching, catalog feeds, and conversion tracking—so your data flows intelligently between platforms.
Redbird automatically interprets Mailchimp's subscriber fields, tags, and engagement events and translates them into Pinterest-compatible audience formats. It handles hashed email matching for privacy compliance, maps custom fields to Pinterest targeting attributes, and reconciles engagement timestamps with attribution windows. The system understands when to use actalike audiences versus customer lists, and how to structure catalog feeds from email product data.
faster audience builds vs manual CSV exports and Pinterest uploads
Redbird can pull from Mailchimp and Pinterest Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mailchimp or Pinterest Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Mailchimp into Pinterest Ads, or from Pinterest Ads back into Mailchimp. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any subscriber event in Mailchimp or campaign activity in Pinterest Ads—Redbird connects the workflow end-to-end.
Fires when a contact enters a specific Mailchimp segment based on tags, behavior, or field values.
Triggers when a subscriber clicks a specific link or any link in an email campaign.
Fires when a subscriber receives or loses a specific tag in your Mailchimp audience.
Adds an existing contact to a specific Mailchimp segment or creates a new segment entry.
Writes data to merge fields or custom attributes on a Mailchimp contact record.
Applies or removes tags on subscriber records to reflect campaign interactions or conversion events.
Fires when a Pinterest ad campaign registers a conversion event like purchase, signup, or add-to-cart.
Triggers when a campaign or ad group exceeds a specified daily or lifetime budget amount.
Fires when a custom or actalike audience in Pinterest grows or shrinks beyond set thresholds.
Adds or removes users from a Pinterest custom audience using hashed emails or mobile IDs.
Pauses, activates, or modifies daily budget settings for Pinterest ad campaigns programmatically.
Generates new promoted pin ads from product catalog data with targeting and creative settings applied.
Stop rebuilding Pinterest audiences from email exports and manually tracking performance across platforms. Redbird syncs Mailchimp and Pinterest Ads so your email engagement powers smarter paid social—automatically.