Sync email engagement with product behavior to understand the full customer journey. Stop exporting campaign metrics to CSV and manually matching subscriber activity to product events. Redbird AI automates the data flow between your email platform and product analytics.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push email opens, clicks, and campaign interactions as Mixpanel events. Attribute product conversion and retention to specific email campaigns without manual tagging. See which nurture sequences drive feature adoption in your product analytics dashboards.
Create targeted email lists based on product behavior like feature adoption, trial engagement, or churn risk. Automatically sync high-value user cohorts from Mixpanel into Mailchimp audience segments. Re-engage power users or activate dormant accounts with behavior-triggered campaigns.
Add email subscription status, campaign engagement scores, and audience tags to product analytics profiles. Analyze how email preferences correlate with product usage patterns. Identify which subscribers are product-active versus email-only for lifecycle segmentation.
Send onboarding emails when users complete setup steps tracked in Mixpanel. Launch re-engagement campaigns when cohort retention drops below thresholds. Deliver feature announcements to segments that haven't adopted new functionality within 30 days.
Match Mailchimp click-throughs to Mixpanel conversion events for end-to-end journey analysis. Calculate true email-influenced revenue by connecting campaign touches to product purchase events. Report on multi-touch attribution across email nurture and in-product behavior.
Get notified when product usage patterns indicate high-intent moments for targeted campaigns. Surface cohorts showing feature adoption momentum for upsell email sequences. Identify expansion-ready accounts based on product activity thresholds tracked in Mixpanel.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Mailchimp and Mixpanel with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Mailchimp's campaign taxonomy and subscriber data structures, plus Mixpanel's event schemas and user profile properties—so your email and product data connect without custom mapping.
Redbird maps Mailchimp audience fields, merge tags, and campaign metadata to Mixpanel user properties and custom events automatically. The platform recognizes email engagement signals like opens and clicks as behavioral events, while translating Mixpanel cohorts and segments into Mailchimp-compatible audience filters. No need to build custom field mappings or write transformation logic—Redbird handles nested subscriber data, timestamp normalization, and event attribution across both systems.
faster than exporting Mailchimp CSVs and uploading event data to Mixpanel manually
Redbird can pull from Mailchimp and Mixpanel simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mailchimp or Mixpanel.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Mailchimp into Mixpanel, or from Mixpanel back into Mailchimp. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any campaign event in Mailchimp or product behavior in Mixpanel—Redbird handles the rest.
Fires when a Mailchimp campaign is sent to a list or segment.
Triggers when a new contact joins a Mailchimp audience or is imported.
Fires when a subscriber clicks a tracked link in any campaign or automation.
Adds a contact to a specific Mailchimp segment based on external criteria.
Updates custom fields and tags on a Mailchimp subscriber profile.
Starts a pre-built Mailchimp automation sequence for a specific subscriber.
Fires when a tracked product event occurs for any user in Mixpanel.
Triggers when a user meets criteria to join a behavioral cohort in Mixpanel.
Fires when a user completes a defined conversion funnel or drops off at a step.
Logs a new event to a Mixpanel user profile with custom properties.
Sets or increments profile properties on a Mixpanel user record.
Manually adds a user to a specific Mixpanel cohort for segmentation.
See how Redbird connects Mailchimp and Mixpanel in minutes. Stop losing attribution between your email campaigns and product analytics—automate the entire loop.