Stop manually exporting subscriber lists and rebuilding custom audiences every time your segments change. Redbird AI syncs email engagement data to Meta Ads and pushes conversion events back to Mailchimp — so your audience targeting stays fresh and your attribution stays accurate.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically create and update Meta custom audiences from Mailchimp segments based on tags, behavior, or campaign engagement. When subscribers meet segment criteria in Mailchimp, they're added to the corresponding custom audience in Meta. Remove subscribers from audiences when they unsubscribe or move segments.
Identify Mailchimp subscribers who haven't opened emails in 90+ days and push them to a Meta suppression audience. Prevent ad spend waste by excluding cold contacts from prospecting campaigns. Update the suppression list daily as engagement patterns change.
When someone converts through a Meta ad campaign, automatically apply tags in Mailchimp based on the campaign, ad set, or product purchased. Segment future email campaigns by acquisition source and creative variant. Track lifetime behavior by initial Meta touchpoint.
Identify Mailchimp subscribers with purchase tags or high engagement scores and sync them to Meta as a seed audience for lookalikes. Refresh the audience weekly as new customers convert through email campaigns. Automatically create tiered lookalike percentages for testing.
Track which email subscribers later convert through Meta Ads by sending Mailchimp engagement events to Meta's offline conversions API. Build multi-touch attribution reports that show how email nurture impacts paid social performance. Match events by email hash for privacy-safe tracking.
When someone clicks a Meta ad and reaches your site but doesn't purchase, capture their email if provided and add them to a Mailchimp abandoned cart automation. Segment by product viewed and Meta campaign source. Suppress if they convert through a retargeting ad within 24 hours.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Mailchimp and Meta Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Mailchimp's subscriber schemas, segment logic, and tag structures — plus Meta's custom audience formats, conversion events, and attribution windows.
Redbird maps Mailchimp contact fields, merge tags, and behavioral segments to Meta's custom audience format automatically. It handles email hashing for privacy compliance, audience size thresholds, and Meta's API rate limits. When you sync high-value segments or exclusion lists, Redbird translates engagement scores, purchase history, and campaign interaction data into the audience attributes Meta needs — without manual CSV uploads or field mapping.
faster than exporting Mailchimp CSVs and manually uploading to Meta Ads Manager
Redbird can pull from Mailchimp and Meta Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mailchimp or Meta Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Mailchimp into Meta Ads, or from Meta Ads back into Mailchimp. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from subscriber events in Mailchimp or campaign activity in Meta Ads — and take action in either system automatically.
Triggers when a contact meets criteria for a specific Mailchimp segment based on tags, behavior, or field values.
Triggers when someone unsubscribes from your list or is removed due to bounces or complaints.
Triggers when a subscriber opens an email or clicks a specific link in a Mailchimp campaign.
Apply a tag to a Mailchimp contact based on their Meta ad interaction or conversion event.
Modify merge tags or custom fields in Mailchimp with data from Meta campaigns or attribution.
Enroll a contact into a specific Mailchimp automation sequence based on their Meta Ads behavior.
Triggers when someone completes a Meta lead ad form with their contact information.
Triggers when someone completes a purchase, registration, or custom conversion after clicking a Meta ad.
Triggers when a Meta campaign is paused, activated, or completes its scheduled run.
Update a Meta custom audience with new email addresses or user IDs from Mailchimp segments.
Delete contacts from a Meta audience when they unsubscribe or no longer meet segment criteria.
Push email engagement or purchase data to Meta's conversions API for attribution tracking.
Sync Mailchimp subscriber data to Meta Ads custom audiences automatically — and track how email engagement influences paid social performance across your entire funnel.