Redbird AI syncs customer behavior, order events, and product interactions from your Magento store directly into Segment's CDP. Stop manually mapping e-commerce events or building custom integrations to track customer journeys across your stack.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically capture order placed, order completed, and refund events from Magento and route them to Segment as properly formatted track events. Redbird maps Magento's order attributes to Segment's e-commerce spec, ensuring downstream tools receive consistent data structures.
When products are added, updated, or marked out-of-stock in Magento, automatically push those changes to Segment as object events. Enable marketing tools to personalize campaigns based on real-time inventory and catalog data without manual exports.
Capture new customer registrations and profile changes from Magento and transform them into Segment identify events with unified trait formatting. Build complete customer profiles in your CDP that reflect the latest e-commerce account details.
Detect when customers add items to cart but don't complete checkout, then send structured abandonment events to Segment with product details, cart value, and customer context. Power automated email, SMS, and retargeting workflows across your marketing stack.
Pull unified customer traits and computed LTV scores from Segment back into Magento to inform pricing rules, promotion eligibility, and customer service workflows. Give your e-commerce team access to behavioral data calculated across all touchpoints.
Combine Magento transaction data with Segment's cross-channel behavioral events to analyze where customers drop off in the purchase journey. Automatically refresh reports that show conversion rates, revenue attribution, and channel performance without SQL.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Magento and Segment with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Magento's complex order schemas and Segment's event spec, so your e-commerce data flows cleanly into your customer data platform without custom development.
Redbird automatically maps Magento's nested order objects—line items, shipping addresses, payment methods, custom attributes—to Segment's e-commerce event properties. The AI understands how to flatten Magento's multi-store hierarchies into clean track and identify calls, handles currency conversions and tax calculations, and ensures product SKUs, categories, and variants align with Segment's object spec. No need to write transformation logic or maintain fragile API scripts.
faster than building custom Magento-to-Segment event pipelines
Redbird can pull from Magento and Segment simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Magento or Segment.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Magento into Segment, or from Segment back into Magento. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Magento order event or Segment audience change, then take action across your entire customer data stack.
Triggers when a customer completes checkout and a new order is created in Magento.
Triggers when an order moves to processing, shipped, delivered, or canceled status.
Triggers when a new customer account is created in the Magento store.
Write custom attributes or segment tags to a Magento customer profile.
Programmatically assign promotional discounts or coupons to specific customer accounts.
Adjust product stock quantities or salable inventory across store views.
Triggers when Segment captures a behavioral event like product viewed or email clicked.
Triggers when a customer enters a computed Segment audience or cohort.
Triggers when customer traits are updated via Segment's identify method.
Push a custom behavioral event into Segment's tracking API with event properties.
Write or update profile attributes on a Segment user via the identify call.
Sync product, order, or custom object data to Segment for use in downstream tools.
Automate your Magento-to-Segment integration and stop building custom event pipelines. Redbird keeps your e-commerce data flowing into your CDP in real time.