Sync your enterprise e-commerce data into product analytics automatically. Stop manually exporting order data, stitching together customer journeys, or building custom integrations to understand what drives conversions.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically capture every add-to-cart, checkout step, and abandoned cart event from Magento and send them to PostHog as structured product events. Track the complete purchase funnel across your multi-store setup without custom JavaScript tracking. Surface exactly where customers drop off in your customized checkout flows.
Push every Magento order to PostHog with product SKUs, revenue, discount codes, and shipping method as event properties. Enrich PostHog user profiles with order history, lifetime value, and segment membership from Magento. Build retention cohorts and revenue funnels without stitching data across platforms.
Automatically create or update Magento customer segments when users match PostHog cohort criteria—like high engagement, feature adoption, or abandonment patterns. Trigger personalized promotions and email campaigns in Magento based on actual product usage patterns tracked in PostHog.
Automatically append product category, brand, price tier, and stock status to every PostHog event involving a product interaction. Analyze how inventory levels, pricing changes, and product attributes affect conversion rates. Track feature adoption by product line without maintaining separate lookup tables.
Monitor PostHog funnel analysis for specific product categories and trigger alerts when conversion rates fall below thresholds. Route notifications with session recordings and cohort details to the relevant Magento merchandising team. Connect analytics insights directly to the teams managing catalog and pricing.
Generate automated reports merging Magento order volume, revenue by channel, and product performance with PostHog conversion funnels, session data, and feature usage. Store timestamped snapshots for historical analysis of how product changes impact customer behavior. Eliminate manual dashboard exports and spreadsheet reconciliation.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Magento and PostHog with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Magento's complex multi-store architecture and PostHog's event-based analytics model, so your e-commerce data flows seamlessly into product insights.
Redbird automatically maps Magento's order entities, customer attributes, and catalog structure to PostHog's event schema and user properties. It understands the relationship between order items, parent products, configurable variants, and customer segments—then transforms them into the event properties and person profiles PostHog needs for meaningful analysis. No need to write transformation logic or maintain field mappings as your catalog and tracking requirements evolve.
faster than building custom Magento-PostHog event pipelines
Redbird can pull from Magento and PostHog simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Magento or PostHog.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Magento into PostHog, or from PostHog back into Magento. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start any workflow from Magento checkout events or PostHog user behaviors—Redbird handles the complexity of both systems.
Triggers when a customer completes checkout in any Magento store.
Triggers when a shopping cart remains inactive beyond a configured threshold.
Triggers when any product is added to a customer's shopping cart.
Add or remove customers from Magento segments based on external criteria.
Set custom customer attributes or properties in Magento profiles.
Activate or apply specific pricing or cart rules for targeted customers.
Triggers when a user matches the criteria for a defined PostHog cohort.
Triggers when a user exits a conversion funnel at a specific step.
Triggers when a feature flag is toggled on or off for a user or cohort.
Send a custom event to PostHog with properties and user identification.
Set or update user profile properties in PostHog from external systems.
Programmatically define or modify user cohorts based on behavioral criteria.
See how Redbird can sync Magento and PostHog in minutes—no custom development or complex ETL required. Start automating your e-commerce analytics today.