Sync your e-commerce transaction data with consumer research insights automatically. Stop manually exporting customer purchase patterns and rebuilding audience profiles—Redbird AI keeps your market analysis current with real-time sales behavior.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push transaction-level customer data from Magento into Nielsen Scarborough for enriched audience profiling. Match your actual buyer behavior against market research benchmarks to refine media targeting strategies without CSV exports.
Pull Nielsen Scarborough audience insights into Magento customer records based on geographic and behavioral attributes. Layer media habits, lifestyle data, and local market characteristics onto your e-commerce profiles for smarter segmentation.
Combine Magento sales data by region and product category with Nielsen Scarborough local market research. Automatically build reports showing how actual purchase behavior aligns with predicted consumer trends across DMAs.
Monitor differences between actual Magento buyer demographics and expected Nielsen Scarborough audience profiles. Trigger notifications when purchasing patterns shift outside predicted consumer behavior ranges in key markets.
Create timestamped archives combining Magento sales history with corresponding Nielsen Scarborough market conditions. Build a longitudinal dataset showing how consumer purchasing evolved against media consumption and demographic shifts.
When Nielsen Scarborough publishes new market research data, automatically re-segment Magento customers using updated demographic, psychographic, and media consumption profiles. Keep your e-commerce targeting aligned with latest consumer insights.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Magento and Nielsen Scarborough with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Magento's multi-store transaction architecture and Nielsen Scarborough's audience measurement taxonomies, mapping purchase behavior to consumer research without schema guesswork.
Redbird reads Magento's customer attributes, order histories, product catalogs, and geographic segmentation alongside Nielsen Scarborough's DMA definitions, audience demographics, media consumption indices, and purchase behavior categories. Our AI automatically matches transaction data to research variables—mapping store locations to markets, customer segments to audience profiles, and product categories to consumption patterns. No manual field mapping or duplicate customer matching required.
faster market analysis vs. manual transaction exports and audience matching
Redbird can pull from Magento and Nielsen Scarborough simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Magento or Nielsen Scarborough.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Magento into Nielsen Scarborough, or from Nielsen Scarborough back into Magento. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any event in Magento or Nielsen Scarborough—new orders, audience updates, segment changes, or research releases.
Fires when a customer completes checkout in any Magento store or sales channel.
Triggers when customer attributes change and segment assignment is recalculated in Magento.
Activates when an order includes items from designated product categories or attribute sets.
Add new customers or update existing profiles with enriched demographic and behavioral data.
Assign customers to Magento segments based on external audience research insights.
Write custom attributes to customer records including media consumption profiles or market classifications.
Fires when Nielsen Scarborough publishes updated market research data for subscribed DMAs.
Triggers when significant changes occur in local market demographics or consumer behavior indices.
Activates when Nielsen updates media usage, channel preference, or consumption frequency data.
Request specific demographic, psychographic, or behavioral data cuts for defined markets.
Generate timestamped audience profiles for comparison against transaction data.
Pull purchase behavior indices and category consumption rates for specified geographic areas.
Stop manually bridging e-commerce transactions and market research. Redbird AI syncs Magento and Nielsen Scarborough so your teams work from unified customer and audience intelligence.