Sync customer and order data from Magento to Mailchimp automatically. Stop exporting CSVs, manually tagging subscribers, and chasing down purchase behavior across systems. Redbird keeps your email audiences in sync with real-time e-commerce activity.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When a customer completes their first order in Magento, add them to Mailchimp with tags for product categories purchased, order value tier, and customer segment. Ensure every new buyer enters the right nurture flow without manual list management.
Track order lifecycle events—shipped, delivered, canceled—and update Mailchimp subscriber tags and segments accordingly. Trigger post-purchase campaigns, review requests, or win-back sequences based on actual order status in Magento.
Calculate total spend, order frequency, and average order value from Magento order history, then create and maintain Mailchimp segments for VIP, at-risk, and loyal customer cohorts. Keep segmentation current without manual query exports or spreadsheet merges.
When a cart is abandoned in Magento, send cart data including product names, images, prices, and SKUs to Mailchimp to populate personalized recovery emails. Automate the handoff between checkout events and email campaigns with full cart context.
When subscribers open emails, click links, or convert through Mailchimp campaigns, write engagement data back to Magento customer attributes. Give your commerce team visibility into email responsiveness directly in the platform where they manage customers.
Capture unsubscribe events from Mailchimp and update the corresponding customer's email marketing preference in Magento. Maintain compliance and consistent opt-out status across both systems without manual reconciliation.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Magento and Mailchimp with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Magento's order schema, customer attributes, and multi-store structure alongside Mailchimp's audience fields, tags, and merge fields—so your data flows correctly without custom mapping.
Redbird parses Magento's EAV database model, customer group assignments, order item arrays, and configurable product hierarchies. It maps these to Mailchimp's flat merge fields, tags, and interest categories—handling data type mismatches, nested product options, and multi-value attributes automatically. When your catalog structure or audience schema changes, Redbird adapts the sync logic without breaking workflows.
faster than building custom Magento-Mailchimp scripts
Redbird can pull from Magento and Mailchimp simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Magento or Mailchimp.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Magento into Mailchimp, or from Mailchimp back into Magento. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any order, customer, or campaign event in Magento or Mailchimp.
Fires when a customer completes checkout and a new order is created in Magento.
Fires when a new customer registers an account in Magento.
Fires when an order moves to a new status like processing, shipped, complete, or canceled.
Write a value to a Magento customer custom attribute or default field.
Assign a customer to a specific Magento customer group based on external data.
Generate a new coupon code in Magento tied to a specific cart price rule.
Fires when a contact is added to a Mailchimp audience via signup form, import, or API.
Fires when a Mailchimp email campaign is successfully sent to an audience or segment.
Fires when a contact opts out of a Mailchimp audience.
Create a new Mailchimp contact or update merge fields and tags for an existing subscriber.
Apply a tag to a Mailchimp contact for segmentation or automation triggering.
Set a subscriber's interest group preferences in Mailchimp for targeted content delivery.
Stop manually syncing Magento orders and Mailchimp lists. Redbird automates the data flow between your commerce platform and email campaigns so your marketing reflects what's actually happening in your store.