Automate streaming analytics and CTV monetization reporting between your BI platform and ad tech stack. Stop manually exporting Wurl performance data into spreadsheets or rebuilding metrics across systems. Redbird AI syncs ad inventory, audience reach, and content distribution data so your media analytics teams always work from consistent, up-to-date metrics.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Pull streaming ad inventory performance, fill rates, and monetization metrics from Wurl into your Looker data model. Keep executive dashboards current with CTV revenue trends without manual CSV exports. Ensure consistent metric definitions across all streaming business reporting.
Merge Wurl audience delivery and platform distribution metrics with your centralized data warehouse through Looker. Build comprehensive streaming performance reports that combine content reach, viewership patterns, and cross-platform analytics. Eliminate manual data consolidation across systems.
Monitor streaming ad performance thresholds in Looker and trigger automated notifications to media operations teams. Flag sudden drops in fill rates, unusual CPM patterns, or content distribution issues detected in your analytics layer. Respond to monetization problems before they impact revenue.
Push audience insights, viewership segmentation, and performance analytics from Looker back into Wurl content management workflows. Help content distribution teams optimize catalog strategy based on centralized analytics. Connect streaming performance data with programming decisions.
Capture granular CTV ad delivery, platform distribution, and content performance data from Wurl into your governed data environment. Maintain historical streaming metrics for trend analysis and long-term monetization optimization. Build a complete audit trail of streaming inventory performance.
Schedule recurring reports that combine Wurl monetization data with LookML metric definitions for consistent executive reporting. Generate platform-by-platform revenue breakdowns, content performance summaries, and fill rate trend analysis. Deliver streaming business reviews without manual analyst work.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Looker and Wurl with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both LookML semantic models and Wurl's CTV ad delivery schemas, so your streaming analytics workflows connect without custom API development or brittle scripts.
Redbird's AI interprets your Looker dimensions, measures, and explores alongside Wurl's ad inventory, content distribution, and audience delivery data structures. It maps streaming impressions, fill rates, and platform breakdowns to your centralized metric definitions automatically. The system understands CTV-specific concepts like SSAI events, content syndication hierarchies, and ad pod structures, ensuring accurate data flow between your ad tech platform and BI layer. No need to manually configure field mappings or write transformation logic for every streaming metric.
faster than building custom Wurl-to-warehouse ETL and Looker report automation
Redbird can pull from Looker and Wurl simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Looker or Wurl.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Looker into Wurl, or from Wurl back into Looker. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automation from any event in your BI platform or CTV ad tech stack—Redbird handles the rest.
Trigger workflows when a scheduled Look or dashboard completes in Looker.
Start automation when a Looker alert fires based on metric thresholds or anomaly detection.
React when new records appear in a Looker Explore backed by your data warehouse.
Generate new saved Looks or modify existing ones with updated data queries.
Trigger delivery of Looker reports to stakeholders via email or other channels.
Modify dimension descriptions, tags, or other metadata in your semantic layer.
Trigger when a streaming ad campaign begins delivery across CTV platforms in Wurl.
Start workflows when ad inventory fill rates fall outside acceptable ranges.
React when streaming content is syndicated to additional CTV distribution partners.
Modify streaming content attributes, tags, or distribution settings in Wurl.
Generate detailed audience reach, monetization, or distribution reports from Wurl data.
Apply categorization to streaming content based on audience or revenue analytics.
Stop rebuilding streaming metrics across systems. Redbird AI connects Looker and Wurl so your media analytics teams work from consistent CTV performance data across your entire business intelligence stack.