Connect Looker and
Outreach with AI

Redbird AI syncs your BI insights with your sales execution platform automatically. Stop manually exporting prospect lists from Looker dashboards and uploading them to sequences. Stop rebuilding sales performance reports by hand every week.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enroll high-intent accounts from Looker segments into Outreach sequences

When a Looker dashboard identifies accounts matching your ICP criteria or engagement thresholds, automatically add contacts to targeted Outreach sequences. Surface the scoring logic and data context as custom fields so reps understand why each prospect was surfaced.

Generate weekly sales activity reports in Looker from Outreach engagement data

Push Outreach call logs, email metrics, and sequence performance into your data warehouse, then surface them in Looker dashboards with unified attribution. Revenue ops gets a single source of truth for outbound effectiveness without stitching spreadsheets.

Alert sales leaders when pipeline metrics fall below LookML-defined thresholds

Monitor pipeline coverage, velocity, or stage conversion rates in Looker and automatically notify sales managers in Outreach when metrics cross critical levels. Include drill-down links and suggested rep coaching actions based on historical patterns.

Sync territory assignment changes from Looker models to Outreach prospect ownership

When your centralized territory model in Looker updates account assignments based on firmographics or performance data, automatically reassign prospects and sequences in Outreach. Keep routing logic in one place while execution stays accurate.

Enrich Outreach prospect records with product usage and engagement scores from Looker

Surface calculated fields from Looker—like product adoption stage, feature engagement, or health score—directly into Outreach custom fields. Reps see data-driven context during calls without switching tabs or requesting reports.

Archive completed sequence data to your warehouse for long-term Looker analysis

Continuously sync Outreach sequence completions, bounce rates, and conversion outcomes into your data warehouse for historical trend analysis in Looker. Build multi-quarter views of messaging effectiveness and ICP evolution without API rate limits.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Looker and Outreach with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both LookML semantic layers and Outreach's sequence execution model, so your analytics insights flow directly into sales workflows without manual translation.

AI that reads your data model and your CRM schema

Redbird parses LookML dimensions, measures, and explores to understand how your business defines pipeline stages, account scoring, and rep performance. It maps those definitions to Outreach's prospect fields, sequence stages, and custom attributes—then keeps them in sync as your models evolve. No brittle field mappings. No CSV exports. Just intelligent, context-aware automation that knows when a Looker 'SQL Runner Alert' should trigger an Outreach sequence enrollment versus updating a custom field.

LookML dimension mapping
Outreach custom field sync
Sequence enrollment logic
Pipeline stage definitions
10×

faster than exporting Looker queries, cleaning CSVs, and bulk uploading to Outreach sequences

No manual list management, no spreadsheet transforms, no sequence import errors

Auto-generated reports

Redbird can pull from Looker and Outreach simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Looker or Outreach.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Looker into Outreach, or from Outreach back into Looker. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any dashboard alert in Looker or sales activity event in Outreach—Redbird connects both directions in real time.

Looker
Triggers & Actions
Trigger

Scheduled Look completes

Trigger workflows when a scheduled Looker report finishes running and new results are available.

Trigger

Dashboard filter value crosses threshold

Monitor dashboard metrics and trigger actions when values exceed or fall below defined levels.

Trigger

SQL Runner query returns new rows

Run custom queries on a schedule and trigger workflows when new matching records appear.

Action

Update custom field in Explore

Write calculated values or enrichment data back into underlying tables accessible via Looker Explores.

Action

Create alert annotation on dashboard

Add timestamped annotations to Looker dashboards documenting when automated actions were triggered.

Action

Send Look results to Slack with drill links

Share formatted Looker data with contextual drill-down URLs for deeper investigation.

Outreach
Triggers & Actions
Trigger

Prospect added to sequence

Trigger workflows when a new contact is enrolled in any sequence or specific high-value sequences.

Trigger

Sequence step completed or bounced

Capture email opens, clicks, replies, or bounce events as prospects move through sequences.

Trigger

Call logged or meeting booked

Start automations when reps log calls, schedule meetings, or update opportunity stages in Outreach.

Action

Enroll prospect in sequence with custom variables

Add contacts to targeted sequences and populate template variables with data from Looker.

Action

Update custom prospect field

Write engagement scores, product usage metrics, or territory assignments directly into Outreach records.

Action

Reassign prospect to different rep

Change prospect ownership based on territory logic, performance data, or capacity thresholds from Looker.

Looker
+
Outreach

Ready to connect your stack?

Sync Looker analytics with Outreach sales execution in minutes. Redbird AI handles the data mapping, field transforms, and error handling—so your revenue team gets real-time insights without the integration backlog.

Get started → Book a demo