Sync Nielsen Scarborough audience data directly into Looker dashboards and reports without CSV exports or manual data loads. Redbird AI automates the flow between your consumer research platform and your centralized BI layer, so media planners and analysts work from live audience insights.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull demographic and psychographic audience data from Nielsen Scarborough into your Looker data warehouse. Build self-serve explores that combine consumer behavior data with campaign performance and revenue metrics. Media planners get unified dashboards without waiting on data teams.
Layer Nielsen Scarborough consumer purchasing patterns and media habits onto your existing campaign performance dashboards in Looker. Automatically match audience segments to your internal customer segments using AI-powered field mapping. Understand which media channels reach your highest-value customer profiles.
Build scheduled Looker reports that merge your sales and engagement data with Nielsen Scarborough's local market audience measurements. Redbird refreshes Nielsen data on your cadence and ensures LookML definitions stay aligned with audience segment attributes. Regional teams get consistent, market-specific insights every week.
Send your LookML-defined customer segments from Looker to Nielsen Scarborough for custom audience profiling and media consumption analysis. Automatically format segment criteria to match Nielsen's taxonomy. Get back detailed audience profiles that inform targeting strategy without manual data translation.
Monitor Nielsen Scarborough data refreshes and automatically recalculate affected Looker models and dashboards. Notify planning teams when audience size, demographics, or media habits shift enough to impact campaign strategies. Ensure media plans reflect the latest market intelligence.
Capture point-in-time Nielsen audience data and store it in your data warehouse for longitudinal analysis in Looker. Build LookML models that track how consumer behavior and media consumption evolve across markets and quarters. Compare current audience profiles against historical baselines without maintaining separate research archives.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Looker and Nielsen Scarborough with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Looker's LookML semantic layer and Nielsen Scarborough's audience measurement taxonomy, automatically mapping consumer segments to your business metrics.
Redbird maps Nielsen Scarborough's demographic segments, psychographic profiles, and media consumption variables to your Looker dimensions and measures without manual field mapping. Our AI understands LookML join logic and ensures Nielsen audience data integrates cleanly with your existing explores and dashboards. Whether you're matching Nielsen's DMA definitions to your geographic hierarchies or aligning purchase behavior categories with your product taxonomies, Redbird handles the translation layer so your data team doesn't have to build custom ETL for every research dataset.
faster than exporting Nielsen CSVs and building custom Looker PDTs for each audience dataset
Redbird can pull from Looker and Nielsen Scarborough simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Looker or Nielsen Scarborough.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Looker into Nielsen Scarborough, or from Nielsen Scarborough back into Looker. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Looker or Nielsen Scarborough—new audience data, updated dashboards, scheduled reports, or threshold changes.
Trigger workflows when Looker generates and sends scheduled dashboard reports to stakeholders.
Detect when your data team pushes changes to LookML definitions or metric calculations.
Monitor specific Looker explores and trigger actions when metrics cross defined thresholds.
Generate new Looks or refresh existing visualizations with incoming data from Nielsen Scarborough.
Programmatically modify LookML to incorporate new audience segment attributes or research variables.
Trigger PDT rebuilds when Nielsen Scarborough data updates to keep dashboards current.
Detect when Nielsen Scarborough publishes refreshed audience measurements or new market data.
Start workflows when Nielsen finishes processing custom audience profile requests.
Monitor changes to specific demographic or psychographic segments in Nielsen's research database.
Send customer segment definitions from Looker to Nielsen for detailed audience analysis.
Extract audience demographics and media consumption patterns for defined geographic markets.
Query Nielsen for consumer purchasing patterns across specific product categories and segments.
Stop exporting Nielsen audience data to CSV and manually building Looker models for every research dataset. Redbird syncs consumer insights directly into your BI layer so planning teams work from live, governed data.