Connect Looker and
Mixpanel with AI

Sync Looker's governed business metrics with Mixpanel's behavioral analytics automatically. Stop exporting CSVs, manually reconciling product metrics with warehouse data, or rebuilding the same user cohorts across platforms.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Mixpanel user profiles with LookML-defined customer segments and revenue metrics

Automatically sync customer attributes, subscription tiers, and revenue calculations from Looker's semantic layer into Mixpanel user profiles. Product teams analyze retention and funnels segmented by governed business metrics without waiting for data requests.

Push Mixpanel cohorts into Looker for cross-platform revenue and engagement analysis

Send behavioral cohorts—power users, churned accounts, feature adopters—from Mixpanel into Looker as persistent groups. Analyze how product engagement correlates with warehouse-based metrics like LTV, support costs, and account health scores.

Sync Look results to Mixpanel as custom properties for operational segmentation

Automatically update Mixpanel user or account properties whenever scheduled Looks refresh—pushing NPS scores, account health ratings, or territory assignments. Product and growth teams segment behavioral analysis by the same definitions executives see in dashboards.

Alert product teams when Mixpanel conversion drops conflict with Looker revenue targets

Monitor both systems and trigger notifications when Mixpanel shows declining funnel conversion rates while Looker forecasts remain unchanged. Data teams catch pipeline issues before revenue forecasts become unreliable.

Archive Mixpanel event data into Looker's warehouse layer for long-term retention analysis

Automatically export raw Mixpanel events into your data warehouse and make them queryable through Looker's semantic layer. Retain behavioral data beyond Mixpanel's plan limits and join it with CRM, billing, and support data in unified reports.

Generate executive reports combining Looker financial metrics with Mixpanel engagement trends

Build automated reports that merge warehouse-based revenue, customer counts, and pipeline metrics from Looker with usage frequency, feature adoption rates, and retention cohorts from Mixpanel. Leadership sees product health and business performance in one view.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Looker and Mixpanel with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Looker's LookML schema definitions and Mixpanel's event-based data model—so you can connect governed metrics with behavioral analytics without custom code.

AI that understands semantic layers and event schemas

Redbird maps LookML dimensions, measures, and explores to Mixpanel's user properties, event attributes, and cohort definitions automatically. It recognizes when a Looker customer_segment dimension should populate a Mixpanel user property, or when a Mixpanel cohort should become a Looker user attribute. Our AI handles schema evolution—when you add LookML fields or change Mixpanel event structures, syncs adapt without breaking.

LookML dimension & measure mapping
Mixpanel event property intelligence
User profile & cohort sync logic
Explore-to-analysis translation
10×

faster than building custom ETL between your warehouse and Mixpanel's API

No Python scripts, warehouse staging tables, or manual property mapping required

Auto-generated reports

Redbird can pull from Looker and Mixpanel simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Looker or Mixpanel.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Looker into Mixpanel, or from Mixpanel back into Looker. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any metric refresh in Looker or behavioral event in Mixpanel—Redbird handles the rest.

Looker
Triggers & Actions
Trigger

Look completed

Fires when a scheduled Look finishes running and new data is available.

Trigger

Dashboard tile updated

Triggers when specific dashboard tiles refresh with new metric values.

Trigger

Explore query threshold crossed

Activates when an Explore query result exceeds or falls below a defined value.

Action

Create or update user attribute

Add or modify Looker user attributes to control access and personalization.

Action

Run Look and export results

Execute a saved Look on demand and retrieve the result set for processing.

Action

Update LookML project metadata

Modify model descriptions, labels, or configuration through the API.

Mixpanel
Triggers & Actions
Trigger

User enters cohort

Fires when a user matches cohort criteria based on behavioral patterns or properties.

Trigger

Event property threshold exceeded

Triggers when an event property value crosses a defined limit within a time window.

Trigger

Funnel conversion rate changed

Activates when a saved funnel's conversion rate increases or decreases beyond a threshold.

Action

Set user profile property

Add or update custom properties on user profiles for segmentation and analysis.

Action

Create or update cohort

Define behavioral cohorts programmatically based on event criteria or property values.

Action

Track custom event

Send new events to Mixpanel with custom properties and timestamps.

Looker
+
Mixpanel

Ready to connect your stack?

Sync Looker and Mixpanel in minutes. Redbird handles the schema mapping, property syncing, and ongoing maintenance—so your team can focus on insights, not integration code.

Get started → Book a demo