Sync Looker to Meta Ads and automate the data flow between your centralized analytics and social advertising. Stop manually exporting audience segments, copying campaign metrics into dashboards, or reconciling attribution data across systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push audience segments defined in LookML to Meta Ads as custom audiences for targeting. Redbird monitors your Looker explores, detects segment changes, and syncs updated user lists to keep campaigns targeting your best customers in real-time.
Import campaign metrics, ad set performance, and spend data from Meta Ads directly into your data warehouse for Looker analysis. Redbird structures Meta's nested API responses to match your LookML model, enabling consistent cross-channel reporting without manual ETL.
Monitor revenue, conversion rate, or ROAS metrics in Looker and automatically adjust Meta campaign budgets when performance changes. Redbird reads your metric definitions from LookML, evaluates thresholds, and pushes budget updates to Meta without manual intervention.
Build comprehensive marketing reports that merge warehouse data queried through Looker with Meta Ads attribution and conversion metrics. Redbird joins customer lifetime value, product analytics, and ad performance into a single view, eliminating spreadsheet reconciliation.
Append customer tier, predicted lifetime value, and behavioral segments from Looker to Meta conversion events for better campaign optimization. Redbird maps your LookML dimensions to Meta's conversion API, giving the platform richer signals for audience targeting and bidding.
Compare actual Meta Ads spend and performance against forecasted targets defined in Looker. Redbird continuously checks both systems, detects variance between predicted and actual metrics, and sends alerts when campaigns drift from expected performance corridors.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Looker and Meta Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands LookML semantic layers and Meta's campaign hierarchy, so you can automate complex data flows without writing custom API integrations or maintaining brittle ETL pipelines.
Redbird parses your Looker semantic layer to understand metric definitions, dimension hierarchies, and explore relationships. It maps LookML fields to Meta Ads entities like campaign IDs, ad set attributes, and conversion events. When you sync audience segments, Redbird translates Looker filter logic into Meta's targeting parameters. When pulling campaign data back, it structures Meta's nested JSON responses to match your warehouse schema and LookML joins.
faster than building custom integrations between Looker explores and Meta Ads Manager
Redbird can pull from Looker and Meta Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Looker or Meta Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Looker into Meta Ads, or from Meta Ads back into Looker. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any event in Looker or Meta Ads — schedule runs, detect metric changes, or react to campaign performance shifts.
Trigger when a scheduled Looker Look finishes running and data is ready for export.
Monitor a Looker explore and trigger when query results change or new rows appear.
Watch dashboard tiles and trigger when KPIs like conversion rate or revenue exceed defined limits.
Execute a saved Looker Look and retrieve the result set for downstream processing.
Run ad-hoc queries against Looker explores using runtime filter values from previous workflow steps.
Programmatically change dashboard filter values or refresh tiles based on external events.
Trigger when a Meta Ads campaign surpasses its configured daily spend limit.
Monitor ROAS, CTR, or CPA metrics and trigger when ad set performance degrades.
React when Meta tracks new conversion events from your website or app install campaigns.
Push user lists to Meta Ads as custom audiences for campaign targeting and lookalike generation.
Modify daily or lifetime budgets for campaigns and ad sets based on performance signals.
Post server-side conversion events to Meta with enriched customer data and attribution details.
Connect Looker and Meta Ads in minutes and start automating audience syncs, campaign reporting, and cross-platform attribution without custom code.