Sync marketing performance data, automate campaign attribution reporting, and enrich lead records between your BI platform and marketing automation system. Stop manually exporting CSVs, building custom API scripts, or waiting on engineering to connect your analytics layer to campaign execution.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Push calculated engagement scores, product usage metrics, and firmographic data from your warehouse through Looker directly into Marketo lead and account records. Enable marketing to segment and personalize based on complete behavioral context, not just engagement data.
Pull program membership, email engagement, and conversion events from Marketo into your Looker data model in real-time. Create multi-touch attribution reports that combine campaign data with pipeline and revenue outcomes without manual data pulls.
Monitor LookML-defined engagement scores or product usage thresholds and automatically enroll leads into targeted Marketo programs. Connect warehouse-level behavioral signals to campaign activation without middleware or manual list uploads.
Append account health scores, expansion signals, and aggregated usage metrics calculated in Looker directly to Marketo lead records. Give marketing teams complete context for account-based campaigns using the same metric definitions as the rest of the business.
Compare live Marketo program performance against historical benchmarks and cohort analysis in Looker. Automatically notify marketing ops when conversion rates, engagement, or velocity metrics fall outside expected ranges defined in your semantic layer.
Automatically capture email sends, opens, clicks, and program status changes from Marketo into your data warehouse through Looker's connection layer. Build historical trend analysis and cohort retention reports that span beyond Marketo's native reporting windows.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Looker and Marketo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Looker's LookML semantic layer and Marketo's lead lifecycle architecture, automatically mapping between centralized metric definitions and campaign execution data.
Redbird interprets your LookML explores, measures, and dimension groups to understand how your organization defines marketing metrics. It simultaneously maps to Marketo's lead, company, program, and activity structures—including custom fields, scoring models, and revenue cycle stages. The AI automatically suggests mappings between warehouse-calculated metrics and Marketo lead attributes, handles data type conversions, and maintains referential integrity across program membership and opportunity relationships. No need to manually configure field mappings or write transformation logic.
faster than building custom Looker API to Marketo REST API integrations
Redbird can pull from Looker and Marketo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Looker or Marketo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Looker into Marketo, or from Marketo back into Looker. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any metric change in Looker or campaign event in Marketo—Redbird handles the connection logic.
Trigger when a scheduled Look finishes running with new data results.
Fire when any metric in a Looker dashboard crosses a defined threshold value.
Detect when a saved Explore query identifies new matching records in the warehouse.
Execute a specific Look with dynamic filter parameters and retrieve results.
Programmatically add calculated dimensions or measures to existing LookML models.
Set up new scheduled Look or dashboard deliveries with specific recipients and cadence.
Trigger when a lead's behavioral or demographic score crosses a threshold.
Fire when leads change status within a Marketo program or are added to programs.
Detect opens, clicks, unsubscribes, or bounces from email campaigns.
Write or update custom field values on lead or company records in bulk.
Enroll leads into specific engagement programs with designated member status.
Log custom activities to lead records for tracking non-standard engagement events.
Join the teams syncing Looker analytics with Marketo campaigns to automate attribution reporting, enrich lead context, and activate behavioral data without custom engineering.