Stop exporting CSVs to update subscriber lists and manually tracking campaign performance in spreadsheets. Redbird AI syncs your Looker analytics directly into Mailchimp audiences and pulls campaign metrics back into your data warehouse for unified reporting.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Query your data warehouse through Looker to identify segments like high-LTV customers or recently churned users. Redbird syncs matching contacts into targeted Mailchimp audiences with custom merge fields, keeping your email lists current without manual exports or API work.
Pull open rates, click rates, bounce metrics, and subscriber activity from Mailchimp into your data warehouse. Redbird maps campaign data to your LookML models so marketing teams can analyze email performance alongside revenue, attribution, and customer behavior in a single dashboard.
Monitor product usage, purchase patterns, or engagement scores in Looker and automatically apply corresponding tags to Mailchimp contacts. Redbird keeps subscriber metadata in sync with your warehouse data, enabling behavior-triggered campaigns without manual tagging.
Set benchmarks for open rates, click-through rates, or unsubscribe spikes in your Looker dashboards. When Mailchimp campaign data crosses defined thresholds, Redbird triggers alerts to marketing ops teams so they can investigate deliverability issues or content problems immediately.
Enrich Mailchimp contacts with custom fields like subscription tier, account age, or product preferences calculated in your Looker semantic layer. Redbird maps LookML dimensions to merge fields automatically, enabling sophisticated personalization without maintaining duplicate logic in Mailchimp.
Capture daily or weekly snapshots of Mailchimp audience composition, subscription status, and contact attributes. Redbird loads this data into your warehouse where Looker can track subscriber growth trends, segment migration, and retention cohorts over time.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Looker and Mailchimp with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Looker's semantic layer and Mailchimp's audience structure, automatically mapping business metrics to subscriber fields and campaign data back to your warehouse schema.
Redbird interprets your LookML dimensions and measures to build audience queries, map custom merge fields, and resolve subscriber identities across systems. It understands Mailchimp's contact schema, tag taxonomy, and campaign metadata structure, then translates this into warehouse tables that align with your existing data models. When you sync segments or campaign stats, Redbird handles data type mapping, deduplication logic, and incremental updates automatically.
faster than building custom scripts to sync Looker queries with Mailchimp audiences
Redbird can pull from Looker and Mailchimp simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Looker or Mailchimp.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Looker into Mailchimp, or from Mailchimp back into Looker. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any analytics event in Looker or campaign activity in Mailchimp, then automate what happens next across your entire stack.
Fire when a saved Look returns results above or below a defined metric value.
Trigger workflows when Looker generates a scheduled dashboard or report delivery.
Detect when fresh data appears in a Looker Explore based on timestamp fields.
Execute a saved Look with dynamic filters and retrieve structured results.
Modify Looker dashboard tiles programmatically with new queries or filters.
Push query output from a Look to external systems in JSON or CSV format.
Fire when a Mailchimp email campaign finishes sending to all recipients.
Detect when someone joins an audience or changes their subscription status.
Trigger workflows when a specific tag is applied to a Mailchimp contact.
Upsert contacts into Mailchimp audiences with custom merge fields and tags.
Add or remove tags on existing Mailchimp contacts based on external data.
Pull complete performance metrics for a campaign and store structured data.
See how Redbird AI syncs Looker analytics with Mailchimp audiences in minutes, not weeks. Connect your tools and start automating data workflows across your entire marketing and analytics stack.