Connect LinkedIn Sales Navigator and
Salesforce Marketing Cloud with AI

Sync LinkedIn Sales Navigator prospect intelligence directly into Salesforce Marketing Cloud to power personalized campaigns. Stop manually exporting lead lists, copying account insights, and reconciling data between sales prospecting and marketing execution systems.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync new saved leads from Sales Navigator into Marketing Cloud contact lists

When sales saves a lead in LinkedIn Sales Navigator, automatically create or update the contact in Salesforce Marketing Cloud with enriched profile data, job title, company details, and account signals. Trigger personalized nurture journeys based on prospect seniority and buying signals without manual list uploads.

Enrich Marketing Cloud contacts with real-time LinkedIn account intelligence and job changes

Monitor job change alerts and company growth signals from LinkedIn Sales Navigator and automatically update corresponding Marketing Cloud contact records. Trigger re-engagement campaigns when key contacts change roles or companies expand, keeping your database current without manual research.

Route high-intent campaign responders into Sales Navigator account lists for follow-up

When contacts in Salesforce Marketing Cloud engage with high-intent content or reach lead scoring thresholds, automatically add them to targeted account lists in LinkedIn Sales Navigator. Enable sales to prioritize warm prospects with full campaign context and engagement history.

Alert marketing when Sales Navigator prospects enter active buying stages

Track when saved leads in LinkedIn Sales Navigator show buying signals like visiting pricing pages, following your company, or engaging with content. Automatically trigger targeted email sequences or mobile messages in Marketing Cloud to accelerate pipeline velocity with coordinated sales and marketing touches.

Build unified account profiles combining Sales Navigator insights and Marketing Cloud engagement

Merge LinkedIn relationship data, InMail history, and saved notes from Sales Navigator with email engagement, journey performance, and campaign attribution from Marketing Cloud. Create comprehensive account intelligence that spans prospecting activity and marketing touchpoints for better targeting.

Automate weekly reports showing which Sales Navigator accounts are engaging with campaigns

Cross-reference target account lists from LinkedIn Sales Navigator with campaign performance data in Salesforce Marketing Cloud. Generate automated reports showing which strategic accounts are opening emails, clicking content, or progressing through journeys to measure ABM effectiveness.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize LinkedIn Sales Navigator and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both LinkedIn's professional network data structures and Salesforce Marketing Cloud's contact and journey schemas, so your prospect intelligence and campaign orchestration work together seamlessly.

AI that speaks Sales Navigator prospect data and Marketing Cloud contact architecture

Redbird maps LinkedIn Sales Navigator saved leads, account lists, and relationship metadata to Salesforce Marketing Cloud contacts, data extensions, and audience segments without custom field mapping. Our AI understands how to translate Sales Navigator job change alerts into Marketing Cloud journey triggers, match account hierarchies to contact relationships, and sync InMail engagement alongside email performance. Transform sales prospecting signals into marketing activation data automatically.

Saved leads to contact records
Account lists to audience segments
Job change alerts to journey triggers
Company signals to data extensions
10×

faster than exporting CSV files from Sales Navigator and uploading to Marketing Cloud data extensions

No manual list exports, field mapping spreadsheets, or duplicate contact reconciliation between prospecting and marketing databases

Auto-generated reports

Redbird can pull from LinkedIn Sales Navigator and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either LinkedIn Sales Navigator or Salesforce Marketing Cloud.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from LinkedIn Sales Navigator into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into LinkedIn Sales Navigator. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any event in LinkedIn Sales Navigator or Salesforce Marketing Cloud and automate what happens next across your entire stack.

LinkedIn Sales Navigator
Triggers & Actions
Trigger

Lead saved in Sales Navigator

Trigger when a sales rep saves a new lead or adds them to an account list.

Trigger

Job change alert received

Trigger when a saved lead changes companies, gets promoted, or switches roles.

Trigger

Account shows growth signal

Trigger when a target account posts news about funding, expansion, or hiring.

Action

Create or update lead in list

Add a contact to a specific Sales Navigator account or lead list with tags.

Action

Add note to saved lead

Append campaign engagement or marketing intelligence to a prospect's Sales Navigator profile.

Action

Tag account with signal data

Update account metadata with marketing engagement stage or campaign response indicators.

Salesforce Marketing Cloud
Triggers & Actions
Trigger

Contact enters journey

Trigger when a contact starts a specific marketing journey or campaign workflow.

Trigger

Email engagement threshold met

Trigger when a contact reaches a defined engagement score or opens/clicks specific content.

Trigger

Contact attribute updated

Trigger when key contact fields like lead score, lifecycle stage, or account tier change.

Action

Create or update contact record

Add new contacts to Marketing Cloud or update existing records with enriched profile data.

Action

Add contact to data extension

Append contacts to specific audience segments or data extensions for campaign targeting.

Action

Trigger journey entry

Automatically enroll contacts into personalized email or mobile messaging journeys based on prospect signals.

LinkedIn Sales Navigator
+
Salesforce Marketing Cloud

Ready to connect your stack?

Stop manually syncing prospect data between LinkedIn Sales Navigator and Salesforce Marketing Cloud. Redbird connects your sales intelligence and marketing automation platforms so teams can act on buying signals in real time.

Get started → Book a demo