Connect Klaviyo and
Tableau with AI

Redbird AI syncs your Klaviyo email and SMS performance data directly into Tableau dashboards. Stop exporting CSVs, rebuilding data extracts, and manually updating campaign reports. Get automated analytics pipelines that keep your marketing performance visible in real-time.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync campaign performance metrics into live Tableau dashboards automatically

Automatically push Klaviyo campaign sends, opens, clicks, revenue, and conversions into Tableau data extracts. Dashboards update on schedule without manual CSV downloads. Marketing leadership sees real-time performance without waiting for reports.

Build cohort retention dashboards from Klaviyo flow performance and revenue data

Sync flow engagement, conversion rates, and attributed revenue by cohort into Tableau for lifecycle analysis. Track how welcome series, abandoned cart, and post-purchase flows perform over time. Identify which automated sequences drive the highest customer lifetime value.

Enrich Klaviyo segment data with Tableau-calculated customer behavior scores

Push calculated metrics from Tableau—like purchase propensity scores or engagement trends—back into Klaviyo as profile properties. Use advanced analytics to inform segmentation and targeting. Turn complex data science into actionable marketing segments.

Automate A/B test result aggregation and statistical significance reporting in Tableau

Pull Klaviyo A/B test variant performance into Tableau for consolidated analysis across campaigns. Calculate confidence intervals and statistical significance with custom calculations. Compare test results over time to identify winning patterns and messaging themes.

Archive historical campaign and flow performance data for long-term trend analysis

Continuously sync Klaviyo campaign and flow metrics into Tableau extracts for historical record-keeping. Preserve granular performance data beyond Klaviyo's native retention limits. Analyze year-over-year trends, seasonality, and channel effectiveness across your entire email program history.

Alert marketing teams when campaign performance deviates from Tableau-modeled benchmarks

Monitor live campaign metrics in Tableau against historical baselines and trigger alerts in Klaviyo when performance drops. Automatically flag underperforming sends, unusual unsubscribe rates, or deliverability issues. Catch problems early before they impact revenue targets.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Klaviyo and Tableau with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Klaviyo's event schemas, metric definitions, and attribution models—plus how Tableau structures data extracts, blends sources, and handles scheduled refreshes.

AI that speaks both Klaviyo metrics and Tableau data models

Redbird automatically maps Klaviyo campaign events, flow steps, profile properties, and revenue attribution to Tableau-ready structures. It handles nested event data, calculates engagement rates, and transforms Klaviyo's API responses into optimized extracts. The platform understands how to denormalize segments, flatten metric hierarchies, and structure data for Tableau's relational model—no custom ETL scripts required.

Campaign & flow metrics
Segment membership tracking
Revenue attribution mapping
Event schema normalization
10×

faster than building custom Python scripts to export Klaviyo data and prep Tableau extracts

No ETL pipelines, API pagination handling, or data transformation scripts to maintain

Auto-generated reports

Redbird can pull from Klaviyo and Tableau simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Klaviyo or Tableau.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Klaviyo into Tableau, or from Tableau back into Klaviyo. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from campaign sends in Klaviyo or dashboard refreshes in Tableau—Redbird connects every event across both platforms.

Klaviyo
Triggers & Actions
Trigger

Campaign sent

Trigger when a Klaviyo campaign completes sending to sync final metrics into Tableau.

Trigger

Flow step completed

Trigger when a customer completes a specific flow step to update lifecycle dashboards.

Trigger

Segment membership changed

Trigger when profiles enter or exit segments to track audience composition over time.

Action

Update profile property

Write calculated scores or segments from Tableau back to Klaviyo profiles as custom properties.

Action

Add profile to list

Add profiles to Klaviyo lists based on Tableau-identified behavioral patterns or thresholds.

Action

Remove profile from segment

Remove profiles from Klaviyo segments when Tableau analysis identifies disqualifying behavior.

Tableau
Triggers & Actions
Trigger

Extract refresh completed

Trigger when a Tableau data extract finishes refreshing to sync updated data back to other systems.

Trigger

Dashboard threshold exceeded

Trigger when calculated fields or aggregations in Tableau cross defined performance thresholds.

Trigger

Scheduled workbook published

Trigger when Tableau publishes updated workbooks to distribute insights or refresh dependent workflows.

Action

Update data extract

Push fresh Klaviyo campaign and engagement data into Tableau extracts on schedule or event.

Action

Append to data source

Add incremental Klaviyo event records to existing Tableau data sources without full refreshes.

Action

Create calculated field

Programmatically add calculated fields to Tableau data sources based on Klaviyo schema updates.

Klaviyo
+
Tableau

Ready to connect your stack?

Stop manually exporting Klaviyo campaign data and rebuilding Tableau dashboards. Redbird AI automates the entire pipeline so your marketing analytics stay current without the busywork.

Get started → Book a demo