Redbird AI syncs customer events, profiles, and campaign engagement between Klaviyo and Segment automatically. Stop manually exporting CSVs, writing custom ETL scripts, or waiting on engineering to route data between your CDP and email platform.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically send email opens, clicks, and conversions from Klaviyo back into Segment as customer events. Build complete customer journey views that include email touchpoints alongside web and app behavior. Enable downstream tools to act on email engagement data in real time.
Push cart abandonment, product view, and purchase events from Segment into Klaviyo as profile properties and custom events. Trigger automated flows based on real-time product interactions tracked through Segment. Ensure Klaviyo has fresh behavioral data without manual imports or custom API work.
Pull Klaviyo's predictive analytics and segment assignments into Segment as user traits. Enable personalization across your entire stack based on Klaviyo's email engagement scoring. Sync audience membership changes automatically as customers move through lifecycle stages.
Automatically provision Klaviyo profiles when new users are identified in Segment, including GDPR and consent metadata. Map Segment traits to Klaviyo custom properties without manual field configuration. Ensure every customer in your CDP exists in Klaviyo with proper consent tracking.
Combine Klaviyo campaign metrics with Segment event data in your warehouse for cross-channel attribution analysis. Automatically join email revenue data with product analytics, ad spend, and customer support interactions. Generate weekly reports showing how email campaigns influence downstream conversion paths.
Monitor for discrepancies between Segment audience definitions and corresponding Klaviyo segments. Notify teams when customer counts drift beyond acceptable thresholds or when sync delays exceed SLAs. Catch data pipeline issues before they impact campaign targeting and revenue.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Klaviyo and Segment with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Klaviyo's event schema and profile structure alongside Segment's track, identify, and group calls — mapping between marketing automation and customer data platform semantics automatically.
Redbird maps Klaviyo's metrics, events, and list memberships to Segment's track and identify specifications without manual field mapping. The platform understands how Klaviyo stores email engagement as timestamped events versus profile properties, and routes data to the appropriate Segment methods. When schemas change — new custom properties in Klaviyo or event traits in Segment — Redbird adapts automatically, preserving data flow without breaking integrations or requiring developer intervention.
faster than building custom Segment destination functions or Klaviyo API integrations
Redbird can pull from Klaviyo and Segment simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Klaviyo or Segment.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Klaviyo into Segment, or from Segment back into Klaviyo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any Klaviyo campaign event or Segment customer interaction — Redbird handles the routing and transformation logic automatically.
Trigger when a recipient opens an email or clicks a link in any Klaviyo campaign or flow.
Trigger when a customer opts in or out of email or SMS marketing through any channel.
Trigger when a customer meets segment criteria and is added to a Klaviyo list or dynamic segment.
Add new profiles to Klaviyo or update existing profile properties and custom attributes.
Send custom events to Klaviyo to trigger flows or update metric-based segments.
Subscribe profiles to specific Klaviyo lists for campaign targeting or flow enrollment.
Trigger when Segment receives a track call for purchase, page view, or any custom event.
Trigger when an identify call creates or updates a user profile with new traits or properties.
Trigger when a user enters or exits a Segment audience based on behavioral or demographic criteria.
Send customer behavioral events into Segment to be routed to downstream destinations.
Update Segment user profiles with new properties from marketing engagement or predictive scores.
Send identify calls to Segment to create unified customer profiles across sources.
Connect Klaviyo and Segment in minutes. Redbird handles the schema mapping, event transformation, and ongoing sync — so your customer data flows between your CDP and email platform without custom code.