Sync email performance data with market research insights automatically. Stop manually exporting campaign metrics and stitching together audience profiles. Let Redbird connect your e-commerce marketing data with consumer research to inform targeting, measure reach, and validate campaign strategy.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically match your email segment engagement rates and purchase behavior against Scarborough's audience composition data. Validate which demographic and psychographic profiles drive the highest ROI. Surface mismatches between your active customers and target media audiences for planning adjustments.
Pull Scarborough market research data into Klaviyo segments to understand what media your customers consume and which product categories they purchase. Use these insights to refine email messaging, timing, and product recommendations based on real consumer behavior patterns.
Combine Klaviyo's revenue attribution data with Scarborough's audience reach and frequency metrics. Automatically build reports showing how email and SMS performance correlates with broader media exposure. Identify which markets and audience segments respond best across channels.
Monitor discrepancies between expected audience response based on Scarborough profiles and actual Klaviyo engagement rates. Trigger alerts when specific markets or demographics underperform, indicating potential targeting or creative issues that need investigation.
Translate Scarborough's market research segments into actionable Klaviyo audience definitions. Automatically create and update email segments that mirror high-value consumer clusters identified in Scarborough data, ensuring your e-commerce targeting aligns with proven purchase behavior patterns.
Capture time-series data from both platforms to track how your e-commerce customer base evolves relative to broader market trends. Store campaign performance alongside demographic shifts and media consumption changes to identify long-term opportunities and threats in your target markets.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Klaviyo and Nielsen Scarborough with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Klaviyo's event-driven marketing schema and Nielsen Scarborough's demographic and psychographic research data structures, intelligently mapping between campaign metrics and audience insights.
Redbird's AI automatically maps Klaviyo's profile properties, segment definitions, and campaign metrics to Scarborough's audience demographics, media quintiles, and purchase behavior indices. It recognizes how to translate behavioral email segments into market research audience clusters, match geographic markets across both systems, and align product categories between e-commerce SKUs and consumer purchase intent data. The platform handles schema differences so you can validate targeting assumptions without manual data reconciliation.
faster audience validation vs manual CSV exports and demographic lookups
Redbird can pull from Klaviyo and Nielsen Scarborough simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Klaviyo or Nielsen Scarborough.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Klaviyo into Nielsen Scarborough, or from Nielsen Scarborough back into Klaviyo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any campaign event in Klaviyo or audience insight in Nielsen Scarborough and automate what happens next across your marketing stack.
Fires when an email or SMS campaign is delivered to a segment.
Triggers when a customer finishes an automated flow sequence like post-purchase or abandoned cart.
Activates when profiles are added to or removed from a specific segment based on behavior or properties.
Build new audience segments or modify existing segment definitions with updated criteria.
Add or modify custom properties on customer profiles with enrichment data from external sources.
Log custom events to customer profiles for triggering flows or segment conditions based on external data.
Fires when Nielsen Scarborough releases updated market research data or audience measurements.
Triggers when demographic or psychographic profile data is refreshed for a specific market or segment.
Activates when new media habits, channel reach, or frequency data becomes available for tracked audiences.
Retrieve demographic composition, income levels, and household characteristics for specified market segments.
Extract product category purchase intent, shopping habits, and brand preferences for defined consumer clusters.
Get audience reach, frequency, and media consumption patterns across channels for targeting analysis.
Stop manually bridging the gap between your e-commerce marketing performance and market research insights. Let Redbird sync Klaviyo and Nielsen Scarborough so you can validate targeting, measure true audience reach, and make confident media planning decisions.