Sync e-commerce engagement data from Klaviyo into Marketo's lead lifecycle engine automatically. Stop manually exporting customer behavior CSVs, recreating segments across platforms, or losing attribution when customers cross B2C and B2B touchpoints.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push product purchases, email opens, SMS clicks, and browse behavior from Klaviyo into Marketo lead activity history. Enrich B2B prospect records with real purchase data when consumers become business buyers. Maintain unified customer timelines across both platforms without CSV imports.
When B2B prospects request trials or download resources in Marketo, automatically add them to targeted Klaviyo segments for product education and purchase incentives. Bridge the gap between demand generation and direct purchase paths. Trigger personalized e-commerce flows based on content engagement stage.
Pull CLV, average order value, purchase frequency, and product affinity data from Klaviyo into Marketo custom fields for account scoring. Score B2B leads higher when they're already high-value e-commerce customers. Build ABM target lists using actual purchase behavior, not just firmographic data.
When leads move through Marketo stages—MQL to SQL, Opportunity Created, Closed Won—automatically create or update corresponding Klaviyo segments. Send targeted product onboarding, upsell, or VIP campaigns based on sales pipeline status. Keep e-commerce messaging aligned with enterprise sales motion.
Combine Klaviyo campaign performance with Marketo attribution and pipeline data in unified reports. Track how e-commerce customers convert to enterprise leads and measure revenue across both motions. Surface which product purchases correlate with B2B opportunity creation without manual data merges.
Trigger Slack or email notifications when customers with high CLV or recent purchases engage with Marketo webinars, whitepapers, or enterprise content. Identify expansion opportunities early when e-commerce buyers show B2B intent. Route alerts with full purchase history context for personalized outreach.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Klaviyo and Marketo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Klaviyo's event-driven e-commerce data model and Marketo's lead lifecycle architecture—so you can connect purchase behavior with demand generation without translation layers.
Redbird's AI natively understands Klaviyo's event schema—Placed Order, Started Checkout, Product Viewed—and maps it intelligently to Marketo's lead fields, program membership, and activity log. No need to manually configure field mappings between customer segments and lead lists, or decide which purchase events should trigger lifecycle changes. The AI recognizes when a Klaviyo email engagement should update a Marketo engagement score, when CLV data should populate custom lead fields, and how to structure bi-directional syncs that respect each platform's data model.
faster than building custom integrations between Klaviyo's REST API and Marketo's SOAP/REST endpoints
Redbird can pull from Klaviyo and Marketo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Klaviyo or Marketo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Klaviyo into Marketo, or from Marketo back into Klaviyo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any customer event in Klaviyo or lead activity in Marketo—Redbird handles the rest across both systems.
Fires when a customer completes a purchase in your connected e-commerce platform through Klaviyo.
Triggers when a customer's lifetime value crosses a defined threshold or purchase frequency increases.
Activates when contacts open, click, or convert from specific Klaviyo email campaigns or flows.
Add or remove profiles from Klaviyo segments based on Marketo lead data or activity.
Write custom fields to Klaviyo profiles with data from Marketo, like lead score or stage.
Automatically enroll contacts in specific Klaviyo automation flows based on Marketo program actions.
Fires when a lead moves between lifecycle stages like MQL, SQL, Opportunity, or Customer.
Triggers when a lead's status changes within a Marketo program—Registered, Attended, Influenced.
Activates when behavioral or demographic scoring crosses defined thresholds for engagement or fit.
Add new leads to Marketo or update existing lead records with Klaviyo customer data.
Enroll leads in specific Marketo campaigns or nurture streams based on Klaviyo behavior.
Write Klaviyo events like purchases or email engagement to Marketo's activity log for attribution.
Stop losing context when customers move between your e-commerce experience and enterprise sales motion. Connect Klaviyo and Marketo with Redbird and unify your customer data across both platforms.