Connect Klaviyo and
Looker with AI

Redbird AI syncs your Klaviyo campaign performance, customer engagement, and revenue attribution data directly into Looker dashboards. Stop exporting CSVs, manually joining tables, or waiting for engineering to update your marketing data model.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync campaign performance metrics into Looker for unified marketing analytics

Automatically pull Klaviyo email and SMS campaign metrics—opens, clicks, conversions, revenue—into your data warehouse and surface them in Looker dashboards. Keep marketing performance data fresh alongside your product and sales metrics without manual exports.

Build real-time revenue attribution dashboards combining Klaviyo and transaction data

Merge Klaviyo's campaign attribution data with order tables in your warehouse to calculate true marketing ROI. Redbird automatically maps campaign IDs to transactions and refreshes Looker explores so your team always sees up-to-date attribution.

Create flow performance reports showing customer journey progression and drop-off

Stream Klaviyo flow engagement data—welcome series, abandonment flows, post-purchase sequences—into Looker for cohort analysis and funnel visualization. Track where customers drop off and which automated sequences drive the highest lifetime value.

Alert marketing teams when segment sizes in Looker indicate campaign targeting issues

Monitor audience size and composition in Looker dashboards built from warehouse data. When segments shrink unexpectedly or targeting criteria produce unusual cohorts, Redbird triggers notifications so teams can investigate before campaigns launch to the wrong audience.

Enrich Klaviyo profiles with customer lifetime value and product affinity scores from Looker

Calculate predictive scores and customer segments in your data warehouse using Looker's modeling layer, then push those enrichments back to Klaviyo profiles. Enable marketers to trigger campaigns based on warehouse-derived insights without SQL knowledge.

Archive historical campaign data to warehouse for long-term trend analysis

Continuously sync Klaviyo's campaign and engagement history into your data warehouse for retention beyond platform limits. Build year-over-year comparisons and multi-year trend analyses in Looker without hitting API rate limits or losing historical context.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Klaviyo and Looker with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Klaviyo's event-based marketing data model and Looker's LookML semantic layer, automatically mapping campaign metrics to your warehouse schema.

AI that speaks both marketing automation and data modeling

Redbird recognizes Klaviyo's nested event structures—campaign sends, opens, clicks, conversions—and intelligently flattens them into warehouse-optimized tables. It reads your existing LookML definitions to join campaign data with customer, product, and transaction tables, maintaining metric consistency across your entire analytics stack. When Klaviyo schema changes or new event properties appear, Redbird detects them and suggests LookML updates, keeping your Looker explores current without manual data model maintenance.

Campaign event flattening
LookML join detection
Metric definition consistency
Schema drift handling
10×

faster than building custom ETL pipelines to sync Klaviyo data into your warehouse for Looker reporting

No dbt models to maintain, no API pagination logic, no manual schema mapping between Klaviyo events and warehouse tables

Auto-generated reports

Redbird can pull from Klaviyo and Looker simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Klaviyo or Looker.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Klaviyo into Looker, or from Looker back into Klaviyo. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from campaign events in Klaviyo or data insights surfaced in Looker dashboards—Redbird connects them both ways.

Klaviyo
Triggers & Actions
Trigger

Campaign sent

Triggered when a Klaviyo email or SMS campaign completes delivery to a segment.

Trigger

Flow performance threshold reached

Triggered when an automated flow hits a specific engagement rate, conversion count, or revenue milestone.

Trigger

Segment size changes significantly

Triggered when a Klaviyo segment grows or shrinks beyond a defined percentage or absolute count.

Action

Update profile properties

Add or modify custom properties on Klaviyo customer profiles based on warehouse calculations.

Action

Add profile to segment

Assign Klaviyo profiles to specific segments based on data conditions from your warehouse.

Action

Suppress profile from campaigns

Mark profiles as suppressed in Klaviyo when warehouse data indicates churn risk or service issues.

Looker
Triggers & Actions
Trigger

Dashboard metric exceeds threshold

Triggered when a KPI in a Looker dashboard crosses a defined threshold—revenue drop, engagement spike, or anomaly detection.

Trigger

Scheduled Look completes

Triggered when a Looker scheduled report finishes generating, delivering fresh data for downstream workflows.

Trigger

New rows added to explore

Triggered when new records appear in a Looker explore, indicating fresh warehouse data ready for action.

Action

Update LookML model

Modify dimension or measure definitions in your LookML project to incorporate new data fields.

Action

Refresh materialized view

Trigger a rebuild of derived tables or persistent derived tables to reflect updated source data.

Action

Send dashboard to stakeholders

Deliver a Looker dashboard or Look to specific team members based on data conditions or automation triggers.

Klaviyo
+
Looker

Ready to connect your stack?

See how Redbird AI syncs Klaviyo campaign data into Looker dashboards automatically. Stop manually exporting marketing metrics and start building unified analytics across your entire customer journey.

Get started → Book a demo