Stream real-time customer events from Kafka directly into Marketing Cloud to power triggered campaigns and personalized journeys. Stop writing custom integration code, maintaining brittle data pipelines, and waiting hours for batch syncs to complete.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Capture product views, cart abandonments, and conversion events from Kafka topics and immediately trigger personalized email sequences or push notifications in Marketing Cloud. Build event-driven journeys that respond within seconds instead of waiting for overnight batch processing.
Flow order confirmations, subscription changes, and payment events from Kafka into Marketing Cloud contact records to keep customer profiles current. Enable marketers to segment and target based on real-time transaction data without involving engineering.
Stream app activity, content engagement, and product interaction events from Kafka to automatically update Marketing Cloud data extensions and audience filters. Keep millions of customer segments fresh without manual exports or scheduled imports.
Push email opens, clicks, unsubscribes, and journey milestones from Marketing Cloud into Kafka topics for unified analytics across your data warehouse and BI tools. Combine marketing performance with product usage and revenue data in real time.
Monitor data flow health between Kafka producers and Marketing Cloud imports, automatically notifying teams in Slack or PagerDuty when event volumes drop or delays exceed thresholds. Catch data quality issues before they impact live campaigns.
Stream consent changes, preference updates, and customer communication history from Marketing Cloud through Kafka to your data lake for compliance reporting and long-term retention. Maintain complete audit trails without bloating your marketing platform storage.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Kafka and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Kafka's event streaming architecture and Marketing Cloud's data extension schemas, journey triggers, and contact model — no custom mapping or transformation code required.
Redbird automatically maps Kafka message schemas to Marketing Cloud data extensions, contact attributes, and journey entry events. Our AI handles schema evolution, data type conversion, and batching requirements without manual configuration. Whether you're streaming JSON events, Avro records, or protobuf messages, Redbird translates them into Marketing Cloud's subscriber model and triggers the right campaign actions.
faster than building custom Kafka consumers and Marketing Cloud API integrations
Redbird can pull from Kafka and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Kafka or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Kafka into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Kafka. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any event in Kafka or campaign activity in Marketing Cloud to automate workflows across your entire marketing and data infrastructure.
Trigger when a new event arrives in any Kafka topic, with filter conditions on message content or headers.
Detect when consumer group lag surpasses defined limits, indicating processing delays or failures.
Fire when a new schema version is registered, enabling proactive data pipeline adjustments.
Write structured events to any Kafka topic with custom partitioning and header metadata.
Manually manage consumer group offsets for replay or skip scenarios in data processing.
Search recent messages in a topic based on key, value patterns, or timestamp ranges.
Trigger when a subscriber begins a specific journey or reaches a defined milestone within it.
Fire on email opens, clicks, bounces, or unsubscribes for specific campaigns or journey messages.
Detect when new records are inserted or existing rows modified in target data extensions.
Create new contacts or update existing subscriber attributes and preference data in All Subscribers.
Insert or update records in any data extension to power segmentation or journey entry criteria.
Fire API-triggered journey entry events to immediately enroll contacts into specific campaign flows.
Connect Kafka and Salesforce Marketing Cloud in minutes, not sprints. Let Redbird AI handle the complexity of streaming event data into personalized campaigns so your team can focus on what converts.