Connect HubSpot and
ServiceNow with AI

Redbird AI syncs customer data, deal context, and account information between your CRM and service management platform. Stop manually creating tickets from sales requests, copy-pasting account details into incidents, or chasing down customer context across systems.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Auto-create ServiceNow tickets when HubSpot deals reach onboarding stage

When a deal closes in HubSpot, automatically generate provisioning and onboarding tickets in ServiceNow with full account context, deal size, and custom requirements. Ensure IT and implementation teams have everything they need before kickoff.

Sync ServiceNow incident status back to HubSpot customer records

Keep customer-facing teams informed by updating HubSpot company and contact records with active ServiceNow incident status, priority levels, and resolution timelines. Sales and success teams always know what's happening with their accounts.

Route high-value account incidents to dedicated HubSpot deal owners

When critical incidents are opened in ServiceNow for enterprise accounts, automatically notify the account owner in HubSpot and create follow-up tasks. Bridge the gap between service delivery and customer relationship management.

Enrich ServiceNow tickets with HubSpot deal history and contact data

Pull recent deal activity, contact roles, contract details, and communication history from HubSpot into ServiceNow tickets. Give IT teams full customer context without leaving the service desk.

Create HubSpot tasks for account managers when ServiceNow SLAs are breached

Monitor ServiceNow SLA violations and automatically generate follow-up tasks in HubSpot for customer success and account management teams. Proactively manage customer satisfaction before issues escalate.

Generate weekly ServiceNow ticket volume reports by HubSpot account tier

Aggregate ServiceNow incident and request data by HubSpot account properties like deal size, industry, or customer tier. Surface which customer segments generate the most support load and inform product and service decisions.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize HubSpot and ServiceNow with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both HubSpot's CRM object model and ServiceNow's CMDB and ticket structure — no middleware mapping required.

AI that reads HubSpot deals and ServiceNow tickets natively

Redbird automatically maps HubSpot companies, contacts, and deals to ServiceNow CIs, incidents, and change requests. The platform understands deal stages, custom properties, pipeline associations, ticket assignment groups, SLA workflows, and CMDB relationships. When business context changes in either system, Redbird knows what to sync, when to alert, and how to route—without hardcoded field mapping.

HubSpot deal stages & custom properties
ServiceNow incident & change workflows
CMDB relationship mapping
SLA & priority logic
10×

faster than building custom HubSpot-ServiceNow integrations with middleware platforms

No Zapier workflows, API documentation, or custom scripting needed

Auto-generated reports

Redbird can pull from HubSpot and ServiceNow simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either HubSpot or ServiceNow.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from HubSpot into ServiceNow, or from ServiceNow back into HubSpot. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automation from any customer event in HubSpot or any service event in ServiceNow.

HubSpot
Triggers & Actions
Trigger

Deal stage changes

Trigger when deals move to closed-won, onboarding, or any custom stage.

Trigger

Company property updated

Fire when account tier, contract value, or any custom field changes.

Trigger

Contact submits form

Trigger when a customer submits a support request or technical inquiry form.

Action

Create or update company

Add new accounts or update existing company records with ServiceNow data.

Action

Create task for deal owner

Assign follow-up tasks to account managers based on service events.

Action

Update deal custom properties

Write incident counts, SLA status, or implementation progress back to deals.

ServiceNow
Triggers & Actions
Trigger

Incident created or updated

Trigger when new IT incidents are opened or priority/status changes occur.

Trigger

Change request approved

Fire when change requests move through approval workflows or deployment stages.

Trigger

SLA breach warning

Trigger when incidents approach or exceed SLA thresholds for resolution.

Action

Create incident or request

Generate new tickets from HubSpot deals, contacts, or form submissions.

Action

Update CI or CMDB entry

Sync customer account data into configuration items and asset records.

Action

Add work notes to ticket

Append customer communication history or deal context to incident records.

HubSpot
+
ServiceNow

Ready to connect your stack?

Sync HubSpot and ServiceNow in minutes. Give your sales, success, and IT teams a unified view of every customer interaction and service request.

Get started → Book a demo