Sync your CRM with engineering workflows automatically. Stop manually creating Jira tickets from customer requests, chasing deal status for feature prioritization, or copying bug reports between sales and dev teams.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When enterprise deals reach a certain stage and include custom feature requests in notes or properties, automatically generate prioritized Jira tickets with deal context, ARR value, and close date. Engineering sees what matters most to revenue without sales sending endless Slack messages.
Route support tickets tagged as bugs into Jira issues automatically, enriched with customer tier, contract value, and affected features from HubSpot. Development teams get full context without digging through the CRM or asking support for details.
When a Jira issue linked to a deal transitions to 'Done' or 'Released', automatically update the deal stage, log timeline activity, and trigger notifications to account owners. Sales knows exactly when promised features ship without checking sprint boards.
When high-severity Jira bugs are tagged with affected customers, automatically create tasks for relevant account owners in HubSpot and append timeline notes with issue details and ETA. Account managers can proactively reach out before customers escalate.
Aggregate feature requests, deal notes, and support feedback from HubSpot contacts and companies, then sync relevant insights to Jira epic descriptions and custom fields. Product teams prioritize roadmap items with real customer demand data instead of assumptions.
Pull completed Jira issues tagged by customer or deal, calculate velocity metrics, and create summarized reports attached to HubSpot company records. Customer success and sales teams run QBRs with actual feature delivery data without manual sprint reviews.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize HubSpot and Jira with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands HubSpot's contact lifecycle, deal stages, and custom properties alongside Jira's issue hierarchies, sprint workflows, and agile metadata—so your automations adapt to how both teams actually work.
Redbird reads HubSpot's nested associations between contacts, companies, and deals, then intelligently links them to Jira issues, epics, and sprints. It understands custom deal properties like ARR and close dates, maps them to Jira priority fields, and handles bi-directional status syncs without breaking when either team changes their pipeline stages or workflow states. No rigid field mapping or brittle webhooks—just context-aware automation that knows a closed-won enterprise deal should create a high-priority epic, not a random subtask.
faster than building custom HubSpot-Jira webhooks and sync scripts
Redbird can pull from HubSpot and Jira simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either HubSpot or Jira.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from HubSpot into Jira, or from Jira back into HubSpot. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in HubSpot or Jira—new deals, stage changes, issue transitions, sprint completions, or custom property updates.
Trigger when a deal reaches a specific pipeline stage like 'Contract Negotiation' or 'Closed Won'.
Fire when a support ticket is created with specific properties, like category='Bug' or priority='High'.
Detect when key contact fields change, such as lifecycle stage, persona, or custom feature interest tags.
Add new deals or modify existing ones with updated amounts, stages, custom properties, or close dates.
Append notes to contact or company timelines with engineering updates, feature releases, or bug status.
Assign follow-up tasks to account owners or sales reps with context from Jira issue updates.
Trigger when a Jira issue transitions between workflow states like 'In Progress', 'Code Review', or 'Done'.
Fire when a sprint closes, capturing all completed issues and velocity metrics for reporting.
Detect when critical bugs are logged with specific severity levels or labels like 'customer-reported'.
Generate new Jira issues with descriptions, assignees, priorities, labels, and linked epics from CRM data.
Modify existing issues with new priorities, custom field values, or account context from HubSpot.
Append comments to Jira issues with customer details, deal values, or support ticket links from HubSpot.
Sync HubSpot and Jira in minutes. Stop losing customer context between sales and engineering—Redbird keeps your CRM and development workflows in sync automatically.