Automatically sync user interaction data from your digital properties to your CTV distribution and ad operations. Stop manually exporting behavioral insights and stitching viewer engagement across platforms. Redbird keeps your streaming monetization connected to actual user behavior.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically identify users who engage deeply with specific content in Heap and sync those behavioral segments to Wurl. Target streaming ads based on actual interaction patterns, not just demographics. Keep audience targeting fresh as behavior evolves.
Pull streaming viewership, completion rates, and ad performance metrics from Wurl into Heap for unified cross-platform analysis. Connect web and mobile behavior to CTV consumption patterns. Understand the full viewer journey from digital discovery to streaming engagement.
Monitor Heap for unusual friction in content discovery or sign-up flows that could impact upcoming Wurl campaign performance. Get notified when key conversion metrics deteriorate so you can fix issues before streaming inventory goes live. Prevent wasted ad spend on broken user experiences.
Automatically send Heap data about which content types drive the most engagement on different devices to Wurl. Use behavioral signals to inform which streaming platforms get priority distribution. Match content to the CTV environments where similar engagement patterns perform best.
Automatically compile reports showing how digital product engagement correlates with streaming ad revenue and fill rates. Connect user behavior patterns to actual monetization outcomes across CTV inventory. Surface insights about which interaction types predict higher-value streaming viewers.
Archive streaming viewership and platform distribution metrics from Wurl into Heap's analytics environment. Analyze historical CTV performance alongside web and mobile behavior retroactively. Build unified viewer segments that span digital properties and streaming platforms without data silos.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and Wurl with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Heap's auto-captured interaction events and Wurl's CTV distribution and ad operations data structures, so you can connect viewer behavior to streaming monetization without custom pipelines.
Redbird maps Heap's event schemas, user properties, and behavioral segments to Wurl's content distribution metadata, ad insertion points, and audience targeting parameters. The platform understands how to translate web and mobile interaction patterns into actionable streaming campaign criteria. You get intelligent data routing that preserves context across completely different data models—no need to manually map click events to CTV audience segments or build custom ETL for cross-platform analysis.
faster than exporting Heap data and manually uploading segments to CTV platforms
Redbird can pull from Heap and Wurl simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Wurl.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into Wurl, or from Wurl back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any user interaction in Heap or content event in Wurl—Redbird handles the rest.
Fires when a tracked user completes a defined funnel or goal in your digital product.
Triggers when users enter or exit behavioral segments based on interaction patterns.
Activates when aggregate session metrics like engagement time or page depth exceed defined levels.
Enrich Heap user profiles with attributes from streaming or monetization systems.
Modify existing behavioral segments by adding conditions based on cross-platform data.
Append additional context to interaction events for richer retroactive analysis.
Fires when streaming content gets distributed to additional connected TV services.
Triggers when streaming ad inventory monetization falls below target performance levels.
Activates when content achieves specific audience reach or completion rate benchmarks.
Modify CTV ad campaign targeting based on behavioral insights from digital properties.
Change which streaming platforms receive priority content based on engagement signals.
Build new CTV targeting segments using interaction data and behavioral attributes.
Stop manually bridging the gap between user behavior analytics and CTV monetization. Redbird keeps Heap and Wurl in sync so your streaming strategy stays connected to actual viewer engagement.