Connect Heap and
Trello with AI

Turn user behavior insights into action without manual exports. Redbird AI syncs Heap analytics directly to Trello boards, automatically creating cards from drop-offs, friction points, and conversion signals so product and growth teams stay aligned on what matters.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Create Trello cards automatically when conversion funnel drop-off exceeds threshold

Monitor key conversion funnels in Heap and automatically generate prioritized Trello cards when drop-off rates spike. Include session replay links, affected user counts, and funnel stage context so teams can investigate without toggling between tools.

Sync high-friction user journey insights to product roadmap boards

When Heap identifies pages or flows with elevated rage clicks, dead clicks, or abandonment, automatically create cards in your product roadmap or backlog boards. Enrich each card with behavioral metrics, session examples, and segment breakdowns to inform prioritization discussions.

Generate weekly Trello cards summarizing segment-specific behavioral trends

Automatically create digest cards on your team board each week with key behavioral changes for specific user segments. Pull conversion rates, feature adoption metrics, and journey completion data from Heap so stakeholders see insights without logging into analytics tools.

Update Trello cards with Heap event data when bugs or issues are card-linked

When team members add specific labels or comments to Trello cards referencing UX issues, automatically append relevant Heap data like affected user counts, session replays, and error frequency. Gives engineering and product teams full context without manual data pulls.

Tag Heap sessions when Trello cards move to 'In Progress' or 'Testing' stages

Automatically add custom properties or tags to Heap sessions when related Trello cards change status. Enables retroactive analysis of user behavior before and after fixes, helping teams validate that shipped changes actually improved the experience.

Create Trello cards for new high-value user segments discovered in Heap

When Heap identifies emerging behavioral segments with high conversion or engagement, automatically generate cards for growth or product teams to explore targeting opportunities. Include segment definitions, size, conversion metrics, and suggested next actions to accelerate experimentation.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Heap and Trello with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Heap's auto-captured event schema and Trello's board structure, translating behavioral data into actionable project context without custom code or complex mappings.

AI that speaks analytics and project management

Redbird's AI natively understands Heap's event properties, user segments, funnel stages, and session metadata alongside Trello's boards, lists, cards, labels, and custom fields. It intelligently maps conversion metrics, drop-off signals, and behavioral patterns to the right boards and card formats your team already uses. No need to manually configure field mappings or write transformation logic—Redbird interprets both systems and routes insights where they'll drive action.

Event properties to card fields
Segment data to labels
Funnel stages to lists
Session replays to attachments
10×

faster than exporting CSVs and manually creating cards from analytics insights

No spreadsheet exports, manual card creation, or Slack screenshots of dashboards required

Auto-generated reports

Redbird can pull from Heap and Trello simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Trello.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Heap into Trello, or from Trello back into Heap. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any user behavior event in Heap or project change in Trello, then automate the rest.

Heap
Triggers & Actions
Trigger

Conversion funnel drop-off threshold exceeded

Triggers when a specific funnel stage's drop-off rate crosses a defined threshold over a time period.

Trigger

New user segment identified or segment size changes

Fires when Heap detects a new behavioral segment or an existing segment grows or shrinks significantly.

Trigger

High friction events detected on page or element

Triggers when rage clicks, dead clicks, or error interactions spike on specific pages or UI elements.

Action

Create custom event property

Add or update custom properties on Heap events to track card status, project context, or team actions.

Action

Tag user sessions with project metadata

Apply tags or labels to Heap sessions linking them to Trello cards, sprints, or feature releases.

Action

Update user segment definitions

Modify segment criteria in Heap based on external project milestones or card status changes in Trello.

Trello
Triggers & Actions
Trigger

Card moved to specific list or stage

Fires when a Trello card transitions to a designated list like 'In Progress', 'Testing', or 'Deployed'.

Trigger

Label added or changed on card

Triggers when specific labels like 'UX Issue', 'Bug', or 'Analytics Required' are applied to cards.

Trigger

Due date approaching or overdue

Fires when cards with due dates are approaching deadline or become overdue, signaling need for data checks.

Action

Create card with analytics context

Generate new Trello cards populated with Heap data, session links, metrics, and behavioral insights.

Action

Update card description or custom fields

Append or modify card descriptions and custom fields with latest user behavior metrics and analysis.

Action

Add comment with data summary

Post structured comments to cards containing Heap insights, segment performance, or funnel updates.

Heap
+
Trello

Ready to connect your stack?

Stop manually bridging analytics and project management. Redbird AI syncs Heap and Trello so insights automatically become action items for your product and growth teams.

Get started → Book a demo