Sync behavioral data from Heap directly into SAP for customer-aware planning, product-driven forecasting, and usage-based billing. Stop manually exporting interaction data, reconciling customer identities, and building custom ETL pipelines between product analytics and enterprise systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When users complete key actions in Heap, automatically update SAP customer master data with engagement scores, feature adoption flags, and product usage metrics. Keep sales, finance, and support teams working from the same behavioral intelligence without manual exports.
When cumulative user actions cross usage tiers tracked in Heap, automatically create billing documents or contract change requests in SAP. Enable true consumption-based pricing models that reflect actual product engagement without reconciliation delays.
Pull customer tier, contract value, payment status, and account health from SAP into Heap user properties. Analyze product behavior by revenue segment, identify churn risk patterns in high-value accounts, and prioritize product improvements by business impact.
Monitor Heap session frequency and feature usage for customers flagged as strategic in SAP. When engagement drops below historical baselines, trigger notifications to account managers with context from both systems for proactive outreach.
When trial users reach activation milestones in Heap, automatically create sales opportunities or update probability scores in SAP CRM modules. Connect product-led growth motions directly to pipeline management and revenue forecasting workflows.
Automatically join SAP financial performance data with Heap engagement trends, conversion rates, and feature adoption metrics. Deliver unified reporting that connects product investments to business outcomes without manual data wrangling.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and SAP with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Heap's event schemas and autocaptured interaction data alongside SAP's customer master, billing documents, and organizational hierarchies.
Redbird automatically maps Heap user identities to SAP customer numbers, business partners, and contact records. It understands event properties, session attributes, and behavioral segments in Heap, then translates them into SAP-compatible fields across SD, FI, and CRM modules. The platform handles schema evolution as you add Heap events and navigates SAP's complex table structures without custom code.
faster than building custom integrations between Heap and SAP
Redbird can pull from Heap and SAP simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or SAP.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into SAP, or from SAP back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any user interaction in Heap or business event in SAP, then take action across both platforms.
Fires when a user successfully progresses through a defined funnel in Heap.
Triggers when a user accumulates a specified number of sessions over a time period.
Detects when usage of specific features declines compared to historical patterns.
Dynamically add users to Heap segments based on SAP data or cross-system logic.
Write custom properties to Heap user profiles from SAP or computed fields.
Apply new event tags in Heap based on conditions met in SAP systems.
Fires when a new customer or business partner is added to SAP.
Triggers when a customer's contract amount or tier is modified in SAP.
Detects changes to invoice status, payment receipts, or account health indicators.
Generate invoices or billing records in SAP based on usage thresholds from Heap.
Write engagement scores, product usage flags, or behavioral attributes to SAP customer records.
Generate or update CRM opportunities in SAP based on product engagement signals.
Connect Heap and SAP to unlock product-aware enterprise workflows. See how Redbird AI automates the data work between behavioral analytics and ERP systems.