Sync behavioral interaction data from Heap directly into Salesforce Commerce Cloud customer profiles and segments. Stop manually exporting CSVs or building fragile ETL pipelines to understand how digital behavior drives commerce outcomes.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically enrich Commerce Cloud customer records with Heap session data showing product page visits, cart interactions, and browsing patterns. Enable merchandising and personalization teams to segment shoppers based on actual behavioral signals, not just transaction history.
Capture Commerce Cloud checkout events and sync them to Heap for retroactive behavioral analysis. Identify friction points in payment flows, shipping selection, and promo code usage without instrumenting every edge case.
When Heap detects repeat visits to specific product categories or price points without conversion, automatically create targeted promotion rules in Commerce Cloud. Surface the right offer at the right moment based on browsing intensity and engagement depth.
Append Heap user journey data—pages viewed, features clicked, time spent—to Commerce Cloud order records. Give customer success and analytics teams visibility into what digital interactions preceded each transaction.
Monitor Heap drop-off rates on Commerce Cloud product detail pages in real-time. Automatically notify merchandising teams when bounce rates or cart abandonment exceed thresholds, with links to affected SKUs and session replays.
Sync Commerce Cloud purchase, browse, and wishlist events into Heap as structured behavioral data. Create retroactive audience segments based on order value, product affinity, and cross-category engagement for marketing activation.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and Salesforce Commerce Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Heap's auto-captured event schemas and Salesforce Commerce Cloud's customer, order, and catalog data models—so your behavioral insights flow seamlessly into commerce decisioning.
Redbird maps Heap's user interaction events—clicks, pageviews, session properties—to Commerce Cloud's customer profiles, shopper segments, and order attributes without manual field mapping. The platform understands how Heap's retroactive event tracking complements Commerce Cloud's transactional data, intelligently joining session-level behavior with product catalogs, cart events, and purchase history. You get behavioral enrichment that actually powers personalization, not just another data silo.
faster than building custom ETL between Heap and Commerce Cloud
Redbird can pull from Heap and Salesforce Commerce Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Salesforce Commerce Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into Salesforce Commerce Cloud, or from Salesforce Commerce Cloud back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any user interaction in Heap or commerce event in Salesforce Commerce Cloud, then automate what happens next across your entire stack.
Fires when a user session exceeds thresholds for page views, time on site, or product interactions.
Triggers when users exit critical conversion paths like checkout, signup, or product configuration flows.
Activates when Heap identifies a new audience segment based on interaction patterns or feature usage.
Add or update user-level properties in Heap based on external data like purchase history or CRM status.
Push specific Heap events or user segments to downstream systems for activation or warehousing.
Annotate Heap sessions with metadata from other systems like order IDs, campaign codes, or customer tiers.
Fires when a customer completes checkout and a new order is created in Commerce Cloud.
Triggers when a shopper adds items to cart but exits without completing purchase within a defined window.
Activates when customer attributes like loyalty tier, preferences, or contact details change.
Enrich Commerce Cloud customer records with external data like behavioral scores or engagement metrics.
Automatically configure targeted promotions, discounts, or merchandising rules based on external signals.
Assign shoppers to Commerce Cloud segments for personalized experiences, email campaigns, or site targeting.
Connect Heap and Salesforce Commerce Cloud in minutes. Let Redbird handle the behavioral data syncs, customer enrichment, and commerce automation your team needs to optimize every shopping experience.