Automatically sync behavioral data from Heap to Qualtrics to create smarter audience segments, and trigger targeted surveys based on real user actions. Stop manually exporting interaction data or guessing which users to survey—let Redbird close the loop between what users do and what they say.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When Heap detects a user completing a checkout flow or onboarding sequence, automatically send them a targeted NPS or feedback survey in Qualtrics. Capture sentiment at the moment of success to understand what drove conversion.
When a user submits a CSAT survey in Qualtrics, automatically pull their recent Heap session data—pages visited, features used, friction points encountered. Connect what they said with what they actually did for richer analysis.
Automatically identify users in Heap who abandoned a key funnel step or feature adoption flow, then trigger a targeted Qualtrics survey asking why they didn't complete. Turn drop-off data into actionable feedback.
When users complete a Qualtrics survey, sync their response data back to Heap to create behavioral segments. Analyze how detractors vs. promoters actually use your product differently.
Monitor users who gave poor CSAT scores in Qualtrics and receive alerts when Heap detects them returning to problem areas or exhibiting at-risk behavior patterns. Proactively intervene before they churn.
Automatically compile reports that overlay Heap's product engagement and conversion data with Qualtrics NPS, CSAT, and sentiment trends. See how product changes affect both behavior and satisfaction in one view.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and Qualtrics with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Heap's auto-captured event schemas and user properties alongside Qualtrics' survey structures, response data, and contact attributes—so you can connect behavioral truth with customer voice.
Redbird maps Heap's session replays, event properties, user segments, and funnel data to Qualtrics' directory contacts, survey responses, embedded data fields, and distribution workflows. It understands how to match anonymous Heap sessions with identified Qualtrics respondents, join behavioral properties to survey metadata, and transform auto-captured events into survey trigger conditions. No custom scripts to parse JSON event payloads or normalize user identifiers across systems.
faster than exporting Heap segments to CSV and manually uploading contact lists to Qualtrics
Redbird can pull from Heap and Qualtrics simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Qualtrics.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into Qualtrics, or from Qualtrics back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any user interaction in Heap or survey event in Qualtrics and automate what happens next.
Fires when a user successfully completes a defined conversion or engagement funnel in Heap.
Fires when a user's behavior qualifies them for a specific Heap segment based on interaction patterns.
Fires when a user abandons a funnel at a specific step without completing the sequence.
Add users to a Heap segment based on external data or criteria from other systems.
Append custom properties or metadata to a user's Heap session for enhanced analysis.
Retrieve a user's complete event history or specific interaction patterns from Heap.
Fires when a respondent completes and submits a Qualtrics survey with response data.
Fires when a respondent submits a CSAT, NPS, or CES score below a defined threshold.
Fires when a recipient opens a Qualtrics survey invitation email or link.
Distribute a specific Qualtrics survey to a contact or segment with custom embedded data.
Add or update contact attributes in Qualtrics directory with external data or behavioral properties.
Include contacts in a Qualtrics mailing list or distribution segment for future surveys.
Start syncing Heap behavioral data with Qualtrics surveys to understand not just what users do, but why they do it. Close the loop between product analytics and customer feedback.