Sync product interaction data from Heap directly into Pinterest Ads audience targeting. Stop manually exporting user segments, uploading CSVs, and guessing which behaviors convert. Redbird AI automates the flow from behavioral insights to campaign optimization.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically create and update Pinterest audience lists based on Heap behavioral segments. When users complete specific interaction patterns — like viewing multiple product pages or adding items to cart — they're instantly synced to Pinterest for retargeting. No manual exports or audience list uploads required.
Identify users who engage with specific product features or workflows captured by Heap's auto-instrumentation, then push those segments to Pinterest as custom audiences. Target users based on actual product behavior rather than just demographic or interest data.
Pull Pinterest Ads campaign interactions, pin saves, and conversion events back into Heap for attribution analysis. Connect which Pinterest campaigns drive users who convert through specific product flows. Surface the complete journey from Pinterest impression to product activation.
Automatically remove users from Pinterest ad audiences when they complete key conversion events tracked in Heap — like subscription signup, first purchase, or feature adoption. Stop wasting ad spend on users who've already converted without waiting for daily batch syncs.
Match Pinterest Ads campaign data with Heap behavioral cohorts to analyze which campaigns drive the highest-quality users. Automatically generate reports showing how different Pinterest audiences perform across product engagement metrics, retention, and lifetime value indicators captured in Heap.
Monitor Heap segment sizes in real-time and trigger notifications when high-intent behavioral cohorts reach Pinterest's minimum audience thresholds. Automatically create new Pinterest audiences when segments are large enough to target effectively, capturing opportunities as user behaviors emerge.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and Pinterest Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Heap's auto-captured event schemas and Pinterest Ads' audience targeting structures, so you can connect behavioral insights to campaign optimization without transformation layers.
Redbird AI reads Heap's interaction events, user properties, conversion funnels, and retroactive segments alongside Pinterest Ads' audience lists, campaign structures, conversion tags, and attribution windows. It automatically maps Heap's behavioral cohorts to Pinterest's audience formats, handling user identifier matching and audience refresh schedules. No need to write custom scripts to translate event-level data into advertiser formats or build middleware to keep audiences in sync.
faster audience creation from behavioral data vs manual CSV exports
Redbird can pull from Heap and Pinterest Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Pinterest Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into Pinterest Ads, or from Pinterest Ads back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any behavioral event in Heap or campaign change in Pinterest Ads — Redbird handles the data flow in both directions.
Fires when a user qualifies for or leaves a Heap segment based on interaction patterns.
Triggers when a user completes a defined conversion in a Heap funnel or workflow.
Activates when a Heap behavioral segment reaches a specified user count.
Add or modify custom properties on Heap user profiles based on external data.
Track external events back into Heap's event stream for attribution analysis.
Pull current user lists and properties from Heap segments for external use.
Fires when a Pinterest campaign reaches specific spend, impression, or conversion metrics.
Triggers when Pinterest's conversion tag records a user action after ad engagement.
Activates when users save pins or engage deeply with promoted content.
Add users to Pinterest audience segments for targeting or suppression.
Modify Pinterest campaign parameters based on performance or external signals.
Control Pinterest ad group status based on automated performance rules.
Stop exporting segments manually and start syncing behavioral data to Pinterest Ads automatically. Redbird AI connects Heap to Pinterest in minutes, not weeks of custom integration work.