Sync product usage data from Heap directly into Outreach sequences and account records. Stop manually exporting behavioral cohorts or guessing which prospects are actually engaged. Let Redbird route interaction signals to the right sales sequences automatically.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When Heap detects users completing key actions—pricing page views, feature adoption milestones, or trial activation steps—automatically add them to tailored Outreach sequences. Sales engages warm prospects at exactly the right moment based on actual product signals, not assumptions.
Stop outbound outreach the moment users become activated customers. When Heap captures conversion events or deep product engagement, Redbird removes contacts from nurture sequences in Outreach automatically. Prevents awkward sales touches after someone's already onboarded.
Push Heap segments—power users, at-risk accounts, feature adopters—directly into Outreach account and prospect records as custom fields. Reps see product engagement context without toggling between tools, and can filter sequences by actual usage patterns.
When Heap identifies declining session frequency, feature abandonment, or funnel drop-off for accounts in active deals, trigger alerts in Outreach or update account fields. Reps can intervene with timely check-ins before churn risk escalates.
Send email opens, clicks, and meeting bookings from Outreach into Heap as custom events. Analyze how sales touchpoints correlate with product behavior, build multi-touch attribution models, and understand the interplay between outbound and product-led growth.
Combine Outreach sequence metrics with Heap behavioral cohorts to see which user segments respond best to which messaging. Redbird pulls data from both systems, analyzes response rates by product usage patterns, and delivers reports showing what actually drives conversions.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and Outreach with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Heap's auto-captured event schemas and Outreach's sequence, prospect, and account structures—so you can route behavioral signals to sales execution without custom dev work.
Redbird parses Heap's event properties, user attributes, and segment definitions, then intelligently maps them to Outreach custom fields, account tags, and sequence enrollment criteria. The AI handles schema differences—converting interaction timestamps to engagement scores, mapping session patterns to prospect stages, and translating behavioral cohorts into actionable sales filters. No need to manually configure field mappings or write transformation logic for every segment you want to sync.
faster than exporting Heap segments to CSV and manually uploading to Outreach
Redbird can pull from Heap and Outreach simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Outreach.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into Outreach, or from Outreach back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any user interaction in Heap or any sales activity in Outreach—Redbird connects both systems in real time.
Fires when a user progresses through a defined funnel or reaches a conversion milestone in Heap.
Triggers when a user qualifies for a Heap segment based on interaction patterns or event criteria.
Detects when a user's session cadence decreases, signaling potential disengagement or churn risk.
Automatically build new Heap segments based on specific event combinations or user properties.
Push enrichment data from Outreach or other sources back into Heap user profiles for deeper analysis.
Add custom event properties to Heap interactions based on Outreach sequence status or deal stage.
Fires when a prospect responds to any email in an active Outreach sequence.
Triggers when a prospect schedules a meeting through Outreach or manual rep activity.
Detects when a prospect or opportunity progresses to a different pipeline stage in Outreach.
Enroll contacts into specific Outreach sequences based on Heap behavioral triggers or other conditions.
Populate Outreach account records with product usage metrics, engagement scores, or segment tags from Heap.
Automatically unenroll contacts from outbound sequences when they convert, activate, or meet exit criteria.
Sync Heap product behavior into Outreach sequences automatically. Stop manual exports and route usage signals to sales in real time with Redbird AI.