Sync Heap with Nielsen Scarborough to enrich digital behavioral data with consumer research insights automatically. Stop manually exporting user segments and cross-referencing audience demographics—let Redbird connect your product analytics to market research data for smarter media planning and targeting.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically layer consumer research insights onto behavioral segments identified in Heap. When you build a new audience segment from product interactions, Redbird enriches it with matching demographic profiles, media consumption habits, and purchasing patterns from Nielsen Scarborough to inform targeting strategies.
Push conversion funnel data and user journey segments from Heap into Nielsen Scarborough's audience framework. Teams can compare actual product behavior against predicted media consumption patterns to optimize channel mix and refine audience definitions for campaign planning.
Automatically create comprehensive audience profiles that merge digital behavior from Heap with offline purchase patterns and media habits from Nielsen Scarborough. Redbird structures behavioral event data alongside demographic and psychographic insights into ready-to-share reports for media planners and product teams.
Monitor discrepancies between actual user behavior captured in Heap and Nielsen Scarborough's audience models. When product engagement patterns don't match expected demographics or media consumption habits, trigger notifications to reassess targeting assumptions and campaign strategies.
Preserve complete behavioral datasets from Heap enriched with relevant Nielsen Scarborough market classifications and audience attributes. Redbird maps interaction events to corresponding consumer segments, creating a unified historical record for longitudinal analysis and model validation.
When new user segments emerge from Heap behavioral analysis, automatically validate their composition against Nielsen Scarborough's consumer research data. Redbird compares segment characteristics with known market demographics and purchase behaviors to confirm targeting viability before media spend.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and Nielsen Scarborough with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Heap's auto-captured event schemas and Nielsen Scarborough's consumer research taxonomies, so you can connect behavioral data with audience insights without manual mapping.
Redbird's AI automatically maps Heap's behavioral event properties—sessions, user properties, custom events, and interaction sequences—to Nielsen Scarborough's demographic segments, market definitions, media consumption categories, and purchase behavior classifications. It understands how to translate user_id based cohorts into audience profiles, match geographic data between systems, and align product engagement metrics with media planning frameworks. No need to manually reconcile event taxonomies with consumer research schemas or build custom ETL pipelines.
faster audience enrichment vs manual CSV exports and cross-referencing
Redbird can pull from Heap and Nielsen Scarborough simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Nielsen Scarborough.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into Nielsen Scarborough, or from Nielsen Scarborough back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Heap interaction event or Nielsen Scarborough data update and take action across both platforms.
Fires when a new behavioral segment is defined in Heap from user interaction patterns.
Triggers when a specific conversion path reaches defined completion volume or rate.
Detects when an existing segment's interaction patterns shift significantly from baseline.
Build a new Heap segment tagged with external demographic or market research attributes.
Append additional attributes to Heap user profiles from market research or demographic sources.
Push segment data from Heap with additional contextual tags for downstream analysis.
Fires when Nielsen Scarborough releases updated consumer behavior or demographic data.
Triggers when existing demographic or purchase behavior segments receive new measurement data.
Detects when local or national audience measurement data is revised in Nielsen Scarborough.
Enrich Nielsen Scarborough consumer segments with digital interaction patterns from Heap.
Add conversion funnel performance and user journey data to existing audience definitions.
Define new Nielsen Scarborough audience groups combining research data with Heap behavioral attributes.
Stop manually bridging product analytics and market research. Let Redbird sync Heap behavioral data with Nielsen Scarborough audience insights so your teams work from a unified view of who your users are and how they behave.