Connect Heap and MySQL with AI

Sync behavioral event data from Heap directly into MySQL tables without building custom ETL pipelines. Stop manually exporting interaction data or writing scripts to merge product analytics with your operational database.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Stream Heap auto-captured events into MySQL for unified behavioral records

Automatically sync all user clicks, taps, and interactions from Heap into MySQL tables as they occur. Combine product behavior with transactional data for a complete view of customer activity. Join event streams with order, subscription, and support records.

Enrich Heap user segments with MySQL customer and account attributes

Pull account tier, subscription status, lifetime value, and transactional data from MySQL to enrich behavioral segments in Heap. Create more targeted user cohorts by combining product interaction patterns with operational database records. Update user properties automatically as MySQL data changes.

Archive historical Heap interaction data into MySQL for long-term analysis

Move older behavioral event data from Heap into structured MySQL tables for cost-effective storage and historical reporting. Maintain queryable records of all user interactions beyond Heap's retention window. Run SQL queries across years of product usage patterns.

Trigger alerts when Heap funnel drop-off patterns match MySQL transaction failures

Detect when users abandon checkout flows in Heap and correlate with payment processing errors or inventory issues logged in MySQL. Send real-time notifications when behavioral friction aligns with operational problems. Automate incident response across product and backend systems.

Generate daily reports combining Heap conversion metrics with MySQL revenue data

Automatically join Heap event funnels with MySQL order and transaction tables to calculate true conversion-to-revenue metrics. Build dashboards showing how user interaction patterns translate to business outcomes. Eliminate manual exports and spreadsheet reconciliation.

Update MySQL user tables when Heap identifies high-intent behavioral signals

Write engagement scores, feature adoption flags, and behavioral milestones from Heap analysis back into MySQL user or account tables. Trigger application logic based on product usage patterns. Keep operational systems informed by real-time behavioral insights.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Heap and MySQL with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Heap's auto-captured event schema and MySQL's relational structure, intelligently mapping behavioral data to your operational tables.

AI that speaks Heap events and MySQL schemas

Redbird automatically interprets Heap's event properties, user identities, and session data, then maps them to your MySQL table structures without manual column mapping. The AI understands data types, handles schema evolution as your tracking changes, and suggests optimal indexing strategies for behavioral event tables. Whether you're syncing raw events, aggregated metrics, or computed user segments, Redbird adapts to both systems' native formats.

Event property normalization
Auto-detect schema changes
User identity resolution
Incremental sync optimization
10×

faster than building custom ETL pipelines to sync Heap data

No custom scripts, event parsers, or database migration code required

Auto-generated reports

Redbird can pull from Heap and MySQL simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or MySQL.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Heap into MySQL, or from MySQL back into Heap. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any user interaction in Heap or database change in MySQL, then take action across your entire stack.

Heap
Triggers & Actions
Trigger

New event captured

Fires when Heap auto-captures any user click, tap, pageview, or custom interaction.

Trigger

User enters funnel stage

Triggers when a user progresses to a specific step in a defined conversion funnel.

Trigger

User segment updated

Fires when a user joins or leaves a behavioral segment based on interaction patterns.

Action

Create user property

Add or update custom properties on user profiles in Heap based on external data.

Action

Define retroactive segment

Build new behavioral segments in Heap using historical interaction data.

Action

Track custom event

Send structured event data into Heap from external systems or databases.

MySQL
Triggers & Actions
Trigger

New row inserted

Fires when a new record is added to any MySQL table, such as orders, users, or transactions.

Trigger

Record updated

Triggers when specific columns in a MySQL table are modified, like status or value changes.

Trigger

Query result threshold met

Fires when a SQL query result crosses a defined threshold or matches specific conditions.

Action

Insert records

Write new rows to MySQL tables with structured data from analytics or external sources.

Action

Update existing records

Modify specific columns in MySQL rows based on conditions or external data changes.

Action

Execute custom query

Run parameterized SQL queries to update, aggregate, or transform data across tables.

Heap
+
MySQL

Ready to connect your stack?

Stop manually syncing Heap interaction data with your MySQL database. Let Redbird AI handle the pipeline so you can focus on analysis, not data engineering.

Get started → Book a demo