Redbird AI syncs behavioral data from Heap directly into Meta Ads audiences and conversion events. Stop manually exporting user segments or rebuilding conversion tracking—automate the flow from product analytics to ad targeting and performance measurement.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Build behavioral segments in Heap based on product usage patterns, feature adoption, or conversion funnel progression. Redbird automatically syncs these audiences to Meta Ads for retargeting campaigns, keeping your custom audiences fresh without manual CSV exports or uploads.
Configure Heap events that represent meaningful product actions—trial starts, feature activations, paid upgrades—and push them to Meta as custom conversion events. Track ROAS and optimize campaigns based on actual product behavior, not just pageviews or generic events.
Identify power users or high-LTV customers in Heap based on interaction patterns and engagement depth. Automatically sync these segments to Meta and create lookalike audiences to scale acquisition of users with similar product engagement behaviors.
Flow Meta campaign performance and ad engagement data back into Heap as user properties. Analyze how users acquired from different campaigns, ad sets, or creatives behave in-product, connecting ad spend to retention and feature adoption.
When users complete key actions in Heap—subscription upgrades, onboarding completion, or checkout—automatically add them to Meta exclusion audiences. Stop wasting ad spend targeting users who've already converted, with suppression lists that update in real-time.
Monitor how users from specific Meta campaigns engage with your product in Heap. When traffic from a campaign shows high bounce rates, low session duration, or friction in key funnels, Redbird alerts your team to adjust targeting or creative before budget runs dry.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and Meta Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Heap's event schemas, user properties, and behavioral segments alongside Meta's audience structures, conversion events, and campaign hierarchies—no mapping required.
Redbird's AI interprets Heap's autocaptured event taxonomy, session replays, and funnel definitions, then translates them into Meta's audience formats, custom conversion parameters, and API specifications. It knows how to match Heap user identifiers to Meta hashed emails and mobile advertiser IDs, handle audience size thresholds for custom audiences, and structure event parameters to maximize Meta's conversion optimization. You describe what behavioral segments or conversion events matter—Redbird handles schema translation, field mapping, and API orchestration.
faster than exporting Heap segments and manually uploading to Meta Ads Manager
Redbird can pull from Heap and Meta Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Meta Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into Meta Ads, or from Meta Ads back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any user interaction in Heap or campaign event in Meta Ads—Redbird connects them intelligently.
Fires when a user meets criteria for a behavioral segment based on interaction patterns or properties.
Triggers when a user completes a defined conversion action like signup, upgrade, or checkout.
Activates when a user exits a conversion funnel at a specific step without completing.
Add or update custom properties on user profiles based on external data or campaign information.
Programmatically include users in defined segments based on external triggers or enrichment data.
Send custom events into Heap to track actions happening in external systems or platforms.
Fires when a campaign, ad set, or ad reaches a defined budget threshold or daily spend limit.
Triggers when Meta attributes a conversion event to an ad interaction through the pixel or API.
Activates when key metrics like ROAS, CTR, or conversion rate fall below configured thresholds.
Add or remove users from custom audiences for targeting or suppression across campaigns.
Push server-side conversion events to Meta via Conversions API for attribution and optimization.
Automatically stop or start campaigns and ad sets based on performance signals or external triggers.
Sync Heap behavioral data to Meta Ads audiences and conversion tracking automatically. Turn product insights into better targeting and attribution without the manual export work.