Automatically sync product engagement data from Heap into Marketo campaigns and lead scores. Stop manually exporting CSVs of user behavior, uploading segment lists, or guessing which product signals matter for conversion. Redbird keeps your marketing automation in sync with how users actually behave.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When Heap detects users completing key product actions—like viewing pricing three times or using a premium feature—automatically add them to targeted Marketo nurture campaigns. Redbird monitors behavioral segments in real-time and updates Marketo lead records without manual exports or static list uploads.
Pull historical interaction data from Heap and write it to custom Marketo fields for scoring models. Redbird calculates engagement intensity from auto-captured clicks, pageviews, and session depth, then updates lead records so your scoring reflects actual product interest, not just email clicks.
When Heap identifies drop-off in critical conversion funnels—like abandoned onboarding or feature activation failures—automatically enroll those users in Marketo campaigns with targeted content. Redbird connects behavioral friction signals to marketing interventions without manual analysis or delayed batch processes.
When leads progress through lifecycle stages in Marketo—MQL to SQL, Opportunity Created, or Closed Won—sync those milestones back to Heap as user properties. Redbird enables product teams to analyze how different customer journey stages behave differently in-product, closing the attribution loop between marketing and usage.
Combine Heap conversion funnel data with Marketo opportunity progression to identify which product interactions predict faster deal cycles. Redbird joins behavioral cohorts with campaign engagement and revenue data, automatically generating reports that show marketing and product what actually drives revenue.
When Heap detects users from Marketo ABM target accounts exhibiting high-value behavior—like exploring enterprise features or inviting teammates—send alerts to campaign owners. Redbird monitors account-level activity aggregated from individual sessions and triggers notifications so marketing can accelerate outreach while intent is hot.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and Marketo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Heap's auto-captured event schemas and Marketo's lead database structure, so you can connect behavioral data to marketing automation without transformation scripts or middleware.
Redbird's AI maps Heap's interaction events—pageviews, clicks, session properties, and retroactive segments—to Marketo's lead fields, program memberships, and smart campaign triggers. It understands how to aggregate session-level behavior into contact-level attributes, how to match anonymous Heap users to known Marketo leads via email or custom identifiers, and how to translate time-series event data into the discrete fields and list memberships Marketo needs. No custom field mapping spreadsheets or API documentation required.
faster than building Heap-to-Marketo syncs with ETL tools and custom scripts
Redbird can pull from Heap and Marketo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Marketo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into Marketo, or from Marketo back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any product behavior in Heap or marketing activity in Marketo, then take action across your entire stack.
Fires when a user progresses through a defined funnel in Heap, like signup to activation or trial to paid feature usage.
Triggers when a user enters or exits a Heap segment based on retroactive behavioral criteria like session count or feature adoption.
Activates when aggregated session metrics cross a threshold, such as total pageviews, time on site, or interaction depth exceeding set values.
Write or update user-level properties in Heap to enrich profiles with external data like marketing stage or account tier.
Pull historical interaction data from Heap for specific users or segments to analyze past behavior without pre-configured tracking.
Send a Heap behavioral segment to a connected warehouse for joining with CRM, marketing, or revenue data.
Fires when a Marketo lead's score crosses a defined value, indicating increased engagement or qualification level.
Triggers when a lead's status changes in a Marketo program, such as registered, attended, or engaged with nurture content.
Activates when a lead moves through defined stages like MQL, SQL, Opportunity, or Closed Won in Marketo's lifecycle model.
Enroll a Marketo lead in a specific smart campaign flow based on product behavior or external triggers from other systems.
Write data to Marketo custom fields like product engagement score, last feature used, or session count from Heap or other sources.
Update a lead's status within a Marketo program to reflect completed actions, engagement milestones, or behavioral triggers from product usage.
See how Redbird syncs Heap product behavior into Marketo campaigns in minutes, not sprints. Connect your tools and start automating the workflows your team actually needs.