Sync product behavior from Heap directly into Mailchimp segments and campaigns. Stop exporting CSVs, manually tagging subscribers, or rebuilding audiences every time you want to target based on what users actually do in your product.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When users complete key actions in your product—like finishing onboarding, using a feature for the first time, or hitting usage milestones—Heap captures it automatically. Redbird syncs those behavioral signals to Mailchimp as tags or custom fields, updating audience segments in real-time without exports or manual list management.
Identify users who abandoned checkout, stopped mid-onboarding, or haven't returned in 14 days based on Heap interaction data. Automatically add them to targeted Mailchimp drip sequences designed to recover engagement, with behavioral context passed as merge fields for personalization.
Bring email opens, clicks, and campaign interactions from Mailchimp back into Heap as custom user properties. Analyze how email engagement correlates with product behavior, build cohorts that combine email and product signals, and close the loop on cross-channel attribution.
When users exhibit high-intent behaviors—like viewing pricing pages multiple times, using advanced features, or hitting free plan limits—automatically sync them to dedicated Mailchimp segments. Trigger upsell sequences, feature announcements, or sales-assist emails based on actual product engagement, not guesswork.
Aggregate user-level product activity from Heap—sessions, features used, milestones reached—and push personalized usage summaries into Mailchimp as merge tags. Use this data to power individualized email content showing users their own stats, encouraging deeper engagement through personalized reporting.
When subscribers opt out, update preferences, or change communication settings in Mailchimp, log those events in Heap as custom behavioral data. Analyze how email fatigue correlates with product usage patterns, identify segments at risk of churn, and refine your messaging strategy with complete behavioral context.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and Mailchimp with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Heap's auto-captured event schemas and user properties alongside Mailchimp's audience structure, tags, merge fields, and campaign triggers—so you can automate behavioral segmentation without engineering resources.
Redbird's AI parses Heap's event properties, session metadata, and user attributes to match them intelligently to Mailchimp's subscriber fields, tags, and segment conditions. Whether you're syncing funnel completion events, usage frequency metrics, or feature adoption signals, Redbird handles schema translation, field mapping, and data formatting without custom code. It understands when to update tags, when to set merge fields, and when to trigger automations—adapting to how both systems structure behavioral and subscriber data.
faster audience builds than CSV exports and manual tag updates
Redbird can pull from Heap and Mailchimp simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Mailchimp.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into Mailchimp, or from Mailchimp back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any user interaction in Heap or subscriber activity in Mailchimp—Redbird handles the rest.
Trigger when specific interactions occur, like button clicks, page views, or multi-step flows captured automatically by Heap.
Fire when users meet segment criteria based on interaction patterns, usage frequency, or retroactively-defined behaviors.
Activate workflows when users hit usage milestones like 10 sessions, first feature use, or 30 days of activity.
Write behavioral flags, scores, or metadata back to Heap user profiles for segmentation and analysis.
Programmatically assign users to segments based on external data or cross-platform signals from Mailchimp.
Record email engagement, campaign responses, or external triggers as events in Heap for unified analytics.
Trigger when new subscribers join lists or when existing contacts meet segment conditions through tags or field updates.
Fire workflows based on email engagement actions like opens, link clicks, or campaign delivery events.
Activate when contacts change communication settings, opt out, or modify their subscription preferences.
Create new contacts or update existing subscribers with behavioral data, usage stats, or product engagement signals from Heap.
Apply behavioral tags based on product activity, segment membership, or interaction patterns captured in Heap.
Enroll users in drip sequences, nurture campaigns, or re-engagement automations triggered by product behavior.
Stop manually syncing product behavior to email campaigns. Redbird connects Heap and Mailchimp so your audiences stay current with what users actually do in your product.