Connect Heap and
Klaviyo with AI

Sync behavioral insights from Heap directly into Klaviyo segments and campaigns. Stop manually exporting user interaction data, piecing together CSVs, or rebuilding audiences across platforms. Redbird automates the flow from product analytics to personalized marketing.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync high-intent product interaction events to Klaviyo profiles for triggered campaigns

Automatically push Heap events like feature usage, pricing page visits, or onboarding completion into Klaviyo as custom profile properties. Trigger personalized email flows based on actual product behavior, not just page views or clicks.

Build Klaviyo segments from Heap conversion funnel drop-off points

Identify users who drop off at specific steps in your product funnel using Heap's retroactive analysis. Create matching segments in Klaviyo to send re-engagement emails with contextual messaging based on where they got stuck.

Enrich Klaviyo subscriber profiles with Heap session replay URLs for context

Attach session replay links from Heap to individual Klaviyo profiles when users exhibit confusion patterns or errors. Give your customer success and marketing teams visibility into what users actually experienced before they churned or converted.

Push Klaviyo campaign engagement back to Heap for multi-channel attribution

Send email open, click, and conversion events from Klaviyo into Heap as custom events. Analyze how email touchpoints influence product usage patterns and map the full customer journey across marketing and product.

Alert marketing teams when high-value user segments emerge in Heap analytics

Monitor Heap for new cohorts exhibiting power-user behaviors like repeated feature engagement or rapid expansion. Automatically notify Klaviyo workflows to enroll these users in upsell or advocacy campaigns while intent is hot.

Automate behavioral suppression lists from Heap to prevent irrelevant Klaviyo sends

Identify users who've already completed key actions in your product using Heap event data. Automatically suppress them from Klaviyo flows designed to drive that same action, reducing email fatigue and improving engagement metrics.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Heap and Klaviyo with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Heap's auto-captured event schemas and behavioral properties alongside Klaviyo's profile structure, custom properties, and list architecture — no mapping spreadsheets required.

AI that speaks both product analytics and email marketing

Redbird automatically maps Heap's user identity graph, event properties, and session metadata to Klaviyo's profile fields, custom properties, and list memberships. The platform understands how to translate behavioral signals like feature adoption stages or friction points into actionable marketing segments. Whether you're syncing individual events, aggregated metrics, or cohort definitions, Redbird handles schema differences and data transformations intelligently.

Heap event properties → Klaviyo custom fields
User segments → List memberships
Session metadata enrichment
Behavioral cohort sync
10×

faster than exporting Heap CSVs and uploading to Klaviyo lists

No manual exports, CSV reformatting, or waiting for data warehouse ETL runs

Auto-generated reports

Redbird can pull from Heap and Klaviyo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Klaviyo.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Heap into Klaviyo, or from Klaviyo back into Heap. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any user interaction in Heap or campaign event in Klaviyo — Redbird connects them in real-time.

Heap
Triggers & Actions
Trigger

User completes specific event sequence

Fires when a user performs a defined series of interactions captured in Heap.

Trigger

New cohort exceeds size threshold

Triggers when a behavioral segment in Heap reaches a specified number of users.

Trigger

Conversion funnel drop-off detected

Activates when users abandon a specific step in a defined Heap funnel.

Action

Create custom event in Heap

Pushes a new event into Heap's event stream with custom properties.

Action

Update user property in Heap

Modifies user-level attributes or metadata within Heap's user profiles.

Action

Add user to Heap segment

Assigns users to a defined behavioral cohort or analysis group in Heap.

Klaviyo
Triggers & Actions
Trigger

User added to specific list

Fires when a profile joins a designated Klaviyo list or segment.

Trigger

Campaign sent to profile

Activates when an email or SMS campaign is delivered to a subscriber.

Trigger

Flow step completed

Triggers when a user moves through a specific automated flow action in Klaviyo.

Action

Update profile custom properties

Adds or modifies custom fields on a Klaviyo profile with behavioral data.

Action

Add profile to segment

Enrolls a user into a targeted Klaviyo list or dynamic segment.

Action

Trigger campaign or flow

Initiates a specific email or SMS automation for matched profiles.

Heap
+
Klaviyo

Ready to connect your stack?

Sync Heap behavioral insights with Klaviyo campaigns in minutes. Stop manually bridging product analytics and marketing automation — let Redbird handle the data work.

Get started → Book a demo