Sync website visitor behavior with B2B intelligence to identify high-intent accounts automatically. Stop manually cross-referencing IP data and firmographic records. Redbird AI connects GA4 event streams to ZoomInfo enrichment workflows so your sales and marketing teams always know which companies are engaging.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically match anonymous GA4 traffic to ZoomInfo company records using IP resolution and domain mapping. Append firmographic attributes, employee count, revenue range, and tech stack data to session records. Surface account-level engagement patterns without manual lookups.
When GA4 tracks demo requests, pricing page visits, or trial signups from target accounts, automatically flag those companies in ZoomInfo for immediate outreach. Update intent scores and push enriched contact lists to sales teams. Close the loop between digital behavior and prospecting action.
Sync companies showing intent spikes in ZoomInfo back to GA4 as custom audiences for retargeting and personalization. Automatically update remarketing lists when accounts enter high-intent stages. Align paid media spend with accounts already researching solutions.
Monitor GA4 event streams for repeat visits, content consumption depth, and feature page engagement from ZoomInfo-identified accounts. Trigger notifications when cumulative engagement scores exceed thresholds. Deliver context-rich alerts with behavioral history and firmographic fit.
Push page views, session duration, content downloads, and conversion events from GA4 into ZoomInfo account records. Build unified engagement timelines that combine web behavior with intent signals. Enable account-based reporting that spans digital touchpoints and third-party intent data.
Automatically correlate ZoomInfo buying signals with actual website behavior tracked in GA4. Identify accounts showing intent but low engagement, or high engagement without external signals. Produce account-level scorecards that combine first-party and third-party intelligence for pipeline planning.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Analytics (GA4) and ZoomInfo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands GA4's event-based data model and ZoomInfo's account and contact schemas, so you can connect behavioral analytics with B2B intelligence without custom code.
Redbird maps GA4 user properties, event parameters, and session attributes to ZoomInfo company IDs, contact records, and intent topics automatically. Our AI handles IP-to-company resolution, domain normalization, and schema alignment between event streams and firmographic datasets. It recognizes GA4 conversion events, audience definitions, and custom dimensions, then translates them into ZoomInfo list updates, scoring triggers, and account enrichment operations without brittle field mapping.
faster than exporting GA4 data, matching IPs to companies, and manually enriching records in ZoomInfo
Redbird can pull from Google Analytics (GA4) and ZoomInfo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Analytics (GA4) or ZoomInfo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Analytics (GA4) into ZoomInfo, or from ZoomInfo back into Google Analytics (GA4). Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any GA4 event or ZoomInfo signal, and take action across both platforms automatically.
Fires when a user completes a goal, transaction, or custom conversion event in GA4.
Triggers when GA4 classifies a user into a defined audience based on behavior or properties.
Activates when a user or company reaches a specified number of sessions or engagement duration.
Build or update a GA4 audience segment with users matching specified criteria.
Send a custom event to GA4 with parameters and values for tracking external triggers.
Set or modify user-scoped custom properties in GA4 for segmentation and analysis.
Fires when ZoomInfo identifies a spike in buying intent signals for an account or topic.
Triggers when ZoomInfo resolves a new company match from visitor data or enrichment requests.
Activates when ZoomInfo refreshes or verifies contact information for a person or account.
Append firmographic, technographic, and hierarchical data to a company profile in ZoomInfo.
Insert a company into a specified ZoomInfo list for ABM campaigns or outreach prioritization.
Modify an account's intent or engagement score in ZoomInfo based on external behavioral signals.
Sync Google Analytics (GA4) with ZoomInfo to turn website behavior into account intelligence automatically. Redbird AI handles the data mapping, enrichment, and workflow orchestration so your teams can focus on converting high-intent accounts.