Automatically sync web analytics with workforce data to understand how team size impacts digital performance. Stop manually exporting GA4 reports and cross-referencing headcount in spreadsheets. Redbird AI connects your digital analytics to your ERP so you can correlate traffic, conversions, and marketing spend with organizational metrics.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append GA4 campaign performance and conversion metrics to Workday finance reports for each marketing team or cost center. Finance leaders see which departments are driving measurable digital results alongside their budget allocations. No more manual data merges before quarterly business reviews.
Monitor GA4 conversion rate trends and trigger notifications in Workday when significant drops align with recent team departures or role changes. Help leadership understand if staffing decisions are impacting digital performance. Automatically surface correlations that would otherwise require manual analysis.
When new employees join marketing or growth teams in Workday, automatically create corresponding user or team dimensions in GA4 for campaign attribution. Ensure every new hire's campaigns are properly tracked from day one. Eliminate the lag between onboarding and analytics setup.
Automatically build monthly dashboards that show website sessions, conversions, and revenue per marketing employee using live data from both systems. Leadership gets a complete view of digital ROI relative to team investment. Replace hours of manual spreadsheet work with scheduled automated reports.
Monitor GA4 campaign cost data and automatically flag or update associated cost centers in Workday when spend crosses budget limits. Finance teams maintain accurate real-time budget tracking without waiting for monthly reconciliation. Prevent budget overruns before they become reporting problems.
Automatically extract and store GA4 event data related to employee or contractor activity in Workday for audit trails and compliance purposes. Maintain a complete record of digital interactions tied to workforce records. Satisfy data retention policies without manual export processes.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Analytics (GA4) and Workday with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands GA4's event-based data model and Workday's hierarchical org structure, financial dimensions, and custom reporting objects—so you can connect digital performance to workforce and financial metrics without transformation layers.
Redbird's AI automatically maps GA4 event parameters, user properties, and conversion events to Workday's employee records, cost centers, organizational hierarchies, and custom report fields. It recognizes campaign UTM structures, session sources, and conversion funnels in GA4, then intelligently matches them to departments, projects, and budget line items in Workday. When you ask to correlate traffic with headcount or attribute spend to teams, Redbird knows exactly which dimensions to join across both systems without manual schema mapping.
faster than exporting GA4 data and manually joining to Workday reports in Excel
Redbird can pull from Google Analytics (GA4) and Workday simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Analytics (GA4) or Workday.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Analytics (GA4) into Workday, or from Workday back into Google Analytics (GA4). Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in GA4 or Workday—from conversion spikes to new hire onboarding—and take action across both platforms instantly.
Trigger when GA4 conversion rate for a specific event falls below your defined percentage over a time period.
Trigger when total sessions or ad spend for a campaign source crosses your set limit in GA4.
Trigger when a new event name appears in your GA4 property, indicating updated tracking implementation.
Pull GA4 event counts, parameters, and user metrics into a structured dataset for external use.
Programmatically add new custom dimensions or user properties to your GA4 property configuration.
Modify which GA4 events are marked as conversions or adjust conversion counting methodology.
Trigger when a new worker is created or transferred into a specific department or supervisory organization.
Trigger when budget allocations change for any cost center, indicating revised spending plans.
Trigger when total employee count for a department, location, or organization exceeds or falls below a defined number.
Write data to Workday custom objects used for executive reporting or cross-functional analytics.
Post financial transactions or adjustments to Workday budgets based on external performance data.
Add custom field values or tags to employee records for segmentation, reporting, or workflow routing.
Sync Google Analytics (GA4) with Workday in minutes and start automating the analysis that connects your digital performance to workforce and financial metrics. No engineers required.