Redbird AI syncs behavioral data from GA4 into Totango to power customer health scoring and success automation. Stop exporting CSVs, manually tagging accounts, or waiting on engineering to pipe product usage into your CS platform.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Stream goal completions, key user actions, and feature adoption events from GA4 directly into Totango health attributes. Update customer scores in real-time as users complete onboarding steps, activate premium features, or hit usage milestones without manual data pulls.
Automatically launch targeted outreach campaigns when GA4 identifies reduced session frequency, abandoned flows, or feature disengagement. Route at-risk accounts to CSMs based on behavioral signals before they churn.
Pull acquisition channel, campaign tags, and referral data from GA4 into Totango account records. Segment customers by how they found you and tailor success strategies based on acquisition context and initial touchpoints.
Merge GA4 feature usage metrics with Totango customer health data to create unified adoption dashboards. Track which customer segments are engaging with new releases, correlate product behavior with renewal likelihood, and identify expansion-ready accounts.
Automatically flag accounts in Totango when users complete onboarding sequences, reach usage thresholds, or activate integrations tracked in GA4. Keep CS teams aligned on product adoption status without manual account reviews.
Export GA4 event streams filtered by Totango customer tiers, health scores, or lifecycle stages. Build historical datasets that connect product engagement patterns to retention outcomes and identify leading indicators of expansion or churn.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Analytics (GA4) and Totango with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands GA4's event taxonomy and Totango's health scoring model — mapping behavioral signals to customer success metrics without custom code.
Redbird automatically maps GA4 event parameters, user properties, and conversion data to Totango account fields, health attributes, and touchpoint records. Our AI handles schema differences between GA4's event-based structure and Totango's account-centric model — matching users to accounts, aggregating events into engagement scores, and routing behavioral triggers to the right customer lifecycle workflows. No need to manually define field mappings or write transformation logic.
faster than exporting GA4 data to spreadsheets and uploading to Totango
Redbird can pull from Google Analytics (GA4) and Totango simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Analytics (GA4) or Totango.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Analytics (GA4) into Totango, or from Totango back into Google Analytics (GA4). Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any GA4 event or Totango customer signal — Redbird handles the rest.
Trigger when a user completes a goal, purchase, or custom conversion tracked in GA4.
Detect when session frequency, duration, or event count declines for tracked users.
Fire when GA4 logs first-touch attribution from a new channel or campaign.
Retrieve GA4 event streams, parameters, and user properties for analysis or syncing.
Pull session sequences, pageview paths, and drop-off points from GA4 for reporting.
Update GA4 user properties with enrichment data from other systems.
Trigger when a Totango health score crosses a threshold or shifts color status.
Fire when a customer finishes an automated workflow or stops progressing through touchpoints.
Detect when Totango flags an account for renewal risk or expansion readiness.
Write behavioral metrics or engagement scores into Totango account fields.
Record interactions, milestones, or engagement events in Totango timelines.
Trigger automated outreach campaigns or lifecycle workflows based on product usage signals.
Stop manually bridging GA4 and Totango. Let Redbird sync behavioral data into customer health scores and trigger success plays from real product usage.