Sync Google Analytics (GA4) conversion data and audience segments to The Trade Desk automatically. Stop manually exporting CSVs, rebuilding audiences, or reconciling campaign performance across platforms. Redbird AI keeps your DSP targeting and attribution in sync with your analytics truth.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically create and update Trade Desk audience segments based on GA4 user behavior — cart abandoners, product viewers, or custom event completers. Redbird monitors GA4 events and pushes qualified user lists to your DSP in near real-time, eliminating manual CSV exports and stale audience data.
Send GA4 conversion completions to The Trade Desk as offline conversion events, enabling closed-loop attribution and campaign optimization. Redbird maps GA4 event parameters to Trade Desk conversion tracking, automatically handling user matching and timestamp alignment across systems.
Merge Trade Desk campaign performance with GA4 conversion and engagement metrics into unified reporting. Redbird joins impression, click, and spend data from your DSP with downstream user behavior and revenue from GA4, creating attribution views that show true ROAS by campaign, line item, and creative.
Monitor GA4 conversion performance for traffic tagged with Trade Desk campaign IDs and trigger alerts when rates fall below thresholds. Redbird correlates UTM parameters and click IDs across both systems to identify underperforming DSP campaigns before budget is wasted.
Create historical records that combine Trade Desk ad delivery metrics with GA4 session quality, bounce rates, and time-on-site by campaign. Redbird appends behavioral context to your DSP reporting, enabling analysis of which inventory sources and targeting strategies drive meaningful engagement, not just clicks.
Append GA4-tracked user properties and engagement scores to first-party audiences before uploading to The Trade Desk. Redbird merges your CRM or data warehouse lists with GA4 behavioral data, creating richer audience segments with recency, frequency, and category affinity attributes for DSP targeting.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Analytics (GA4) and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands GA4's event-based schema and The Trade Desk's audience taxonomy, campaign structure, and conversion tracking — so you can automate the data flows performance marketers actually need.
Redbird automatically maps GA4 event parameters, user properties, and custom dimensions to Trade Desk audience attributes and conversion tracking fields. It handles user matching across GA4 client IDs, Trade Desk UID2s, and hashed email identifiers without custom scripts. When campaign structures change or new events are added in GA4, Redbird adapts field mappings and maintains sync integrity across both platforms.
faster than exporting GA4 audiences and manually uploading to The Trade Desk
Redbird can pull from Google Analytics (GA4) and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Analytics (GA4) or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Analytics (GA4) into The Trade Desk, or from The Trade Desk back into Google Analytics (GA4). Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any GA4 event or Trade Desk campaign change — Redbird handles the rest.
Fires when a GA4 conversion event like purchase, sign_up, or custom goal is tracked for a user session.
Triggers when a user meets GA4 audience criteria based on events, properties, or session conditions.
Activates when session count for a specific UTM source, medium, or campaign falls below a threshold.
Extract a GA4 audience or user segment with selected dimensions and metrics as a formatted file.
Retrieve GA4 events matching specific parameters, date ranges, or user properties for analysis or syncing.
Programmatically build GA4 audiences based on event conditions, user properties, or imported lists.
Fires when a Trade Desk campaign, ad group, or line item exceeds or falls below spend, impression, or CTR targets.
Triggers when a campaign or line item is activated in The Trade Desk, enabling setup automations or tracking configuration.
Activates when a Trade Desk audience gains or loses members beyond a specified percentage or count threshold.
Create a new audience in The Trade Desk or refresh an existing segment with user identifiers and attributes.
Post conversion data to The Trade Desk for attribution, linking offline outcomes to ad exposures via user IDs.
Extract spend, impressions, clicks, and conversion metrics by campaign, creative, or inventory source for analysis.
Sync Google Analytics (GA4) with The Trade Desk automatically and close the loop between user behavior and programmatic campaigns. See how Redbird AI eliminates the manual work between your analytics and DSP.